In the Black

In this episode Sarah and Wendy dive into four powerful business strategies to embrace as we approach the new year. These will help you properly wrap up 2023 so you can relax over the break, and also support you in planning your 2024 goals.

You will learn about:

• The importance of year-end assessments
• Why financial reviews are crucial and what key metrics to look at
• What to think about when evaluating your work-life balance
• How to reassess and consider necessary changes
• The power of visualisation for the next 12 months
• Why you need a well-thought-out budget
• The impact of having a coach or joining a support network

Thanks for listening! Growth Curves will be back in the New Year. Make sure to subscribe to the podcast so that you're first to know when the next episode is out.

Resources Mentioned: Episode 4 - Stats to Track: 10 Key Business Metrics Sarah's Mini Course: Details coming soon!! Follow the @growthcurvespodcast on Instagram for more

Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In today's episode Sarah and Wendy talk about how managing time is always a work in progress. They chat about how they effectively prioritise tasks, and how to make each day more productive in your business.

You will learn about:

• Why you should focus on what's important to you
• Creating a daily top three to move the needle in your business
• What 90-day goal setting is and how to do it
• How you can use time blocking and batching to your advantage
• Why you need to work on your business not just in it
• How to recognise where your energy is best used
• The importance of leaving 'white space' in your schedule

If you're enjoying these episodes, don't forget to rate and review so that more business owners can find the podcast and learn how to create serious growth curves in their business too!

Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In this episode Sarah and Wendy discuss their versions of success, and how this has changed over time within their businesses and lifestyles.

You will also learn about:

• Why success might look different in the beginning stages of entrepreneurship
• How your mindset and beliefs play a role in being "successful"
• What systems are and how they can help you work smarter not harder
• The importance of setting clear business boundaries
• What it means to feel aligned in your business and how to do it
• How your pricing can either hold you back or set you free

Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In this episode Wendy shares advice on messaging and how to attract the right customers for your business.

You will also learn about:

• Why you shouldn't try to sell to everyone
• The importance of understanding your ideal customer
• How to differentiate between features and benefits
• Understanding what people want versus what they need
• The most game-changing mind switch you can implement to increase sales

Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In today's episode we are diving into 10 important stats that we believe you should be tracking in your business. Focus on these metrics in your monthly business reviews.

Here's what you'll learn about:

1. Sales and average spend per customer
2. Total revenue and hitting your targets
3. What 'debtor days' are and how to decrease them
4. Operating expenses and assessing trends
5. Effective ways to look at your margins
6. Retention rates and how to measure them
7. Where your leads are coming from
8. Conversion rates on marketing activities
9. Which website stats to watch and why
10. Email list metrics to measure

Resources mentioned FREE Download - Stat Tracker for Monthly Reviews

Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In this episode Sarah runs us through how to keep your business records in order and look at your numbers from a strategic point of view.

You will also learn about:

• The 3 key areas to focus on when managing your books
• What you should outsource as a business owner and why
• How you can code your invoices more effectively
• Why you shouldn't reduce your marketing costs in a recession
• The importance of understanding your cash movements
• What small adjustments in your margins can do
• How you can save money within your team

Sarah's Challenge for Listeners "My challenge to everyone today, as business owners, is to look at where you are spending and focusing most of your time. Then ask yourself where you want to take your business and what levers you can pull when looking at your cash and forecasting."

Resources mentioned Cashflow Profit and Improvement Meeting - Book HERE

Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business.

You will also learn about:

• Knowing when to say 'yes' or 'no' to marketing opportunities
• The difference between goals and objectives
• The difference between strategy and tactics
• What might stop you from growing your business
• Why you need to be intentional with your marketing activities
• How your target market plays a role in your marketing strategy
• How your 'bestseller' might change your overall plan
• Why you need to be really clear on your numbers

Resources mentioned Marketing Plan Template - download HERE

Get in touchSarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

Welcome to the first episode of The Growth Curves podcast! Get to know us and learn more about the kind of content you'll get in future episodes.

You will also hear about:

• How we both started our businesses
• The balance between motherhood and business
• What our morning routines look like (in an ideal world)
• Our go to books and inspirational people
• The services we offer to help you grow your business

Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast

Welcome to the Growth Curves Podcast with Sarah Burgess and Wendy Tibbotts. This is the place where you will learn how to manage your money and marketing for serious business growth!

Subscribe and follow along for fortnightly episodes, launching from September 2023.

Find out more: Little Black Books ZigZag Marketing