In The House

Jesse Dean Cook is the owner of Next Door Real Estate Group specializing in the North Shore community serving residents from Deep Cove to Lions Bay. His ability to speak Mandarin and respect for all cultures, expertise in building products and construction, and his love for numbers has become his secret weapon to becoming a top producer. “The numbers don’t lie no matter what language you speak, I would slice and dice data with spreadsheets and that would get the deal done or get the listing that was representative of the product. This separates you from someone coming in there at a listing presentation who doesn’t know what's going on in the market, says Jesse.

Jesse gives us insight on the hotspot neighborhoods on the North Shore, what it takes to be an effective real estate professional, and how to navigate conversations with buyers and sellers in our current market.

Website: https://thenextdoor.ca/

Instagram: https://www.instagram.com/thenextdoorgroup/

You are one in a sea of thousands so how do you establish a strong position as a real estate agent in your market? Connecting with your target audience at a more meaningful level while building credibility will set you apart from your competition. Because credibility is built overtime and organically, the more you gain their trust, the more your potential clients will value you as an expert.

Toni and Jenny share their trade secrets to how they leveraged a variety of resources and tools. Building credibility through thought leadership, earning coverage in the press and local media, and becoming involved in strategic community partnerships all just some of the ways to define your public persona. If you are searching for new, out-of-the-box real estate lead generation ideas, they’ve compiled a list that has worked for them over the years. You’ll learn to differentiate yourself by clearly articulating who you are and what you stand for. Remember, you want to build a compelling and memorable brand not just when you are in the room, but you want to get people talking about you when you are nowhere near that room.

As seen in BC Business, Peace Arch News, and Yahoo! Finance, Pacific Real Estate is composed of two team leaders, Sidra Subzwari and Mandeep Basi. Sidra, with a background in sales and marketing, started in the real estate business when she was 23 years old. Mandeep, with a background in wealth management is a master at number crunching and has one of the strongest work ethics in the business. Together, they are the #1 Fraser Valley team from the Angell Hasman & Associates luxury brokerage. Their portfolio includes over $500M in home sales spread across White Rock, South Surrey, and Langley and ten pre-sale projects including one on Vancouver Island. 

“You’re never too small for the business”, Sidra continues to say “go after business you love…I would look at these photos of these homes and say I love that kitchen”. I’m going to show it and bring my feminine energy to show it. I’m going to talk about things that guys will miss.”

Sidra and Mandeep share their tips on going after business they love, how to be the go-to expert in the luxury resale and pre-sale market, and how to keep a sustainable business all whilst prioritizing personal life.

Website: https://pacificrealestate.ca

Instagram: https://www.instagram.com/pacific.realestate/?hl=en

Lucas Mattiello has been helping leaders, ambitious professionals, and entrepreneurs become confident speakers on stage and on video over the past 12 years. Applying his stress management and personal development techniques to public speaking, Lucas created a revolutionary system called the Hierarchy of Confidence. “Are you here being viewed or are you here to be seen? A lot of people show up, but it’s an armoured version of themselves. When you see vulnerability, it’s not a threat, but as a way to connect authentically with the right people; and that’s the superpower,” says Lucas.

In this episode, Lucas provides advice on how to speak authentically, how to make your message more impactful, attract your ideal client or audience, and how to keep your composure when you are at a loss for words during your presentation. Learn more about his small group workshops at LevelUpLiving.com.

Website: https://levelupliving.com/

Instagram: https://www.instagram.com/lucasmattiello/

It's more important than ever right now to focus on your priorities, making good habits, and putting energy into the right areas of your business. And as you enter into the new year, imagine your pipeline stuffed with great opportunities. More action creates attraction. Now let's get down to documenting your daily calendars and schedules for the next 60 days. 

In this episode, Toni and Jenny share three key steps to scheduling and how they use their schedule to their highest level so they can show up and serve. First, change your language from labeling it a prospecting call to a customer service outreach. Second, make it a daily goal where 50% of your day are income-producing activities. And finally, consolidate, remove, and merge; this goes for cleaning up the space you work in, the multiple inboxes and accounts you manage, and the CRM you must maintain. Don't overlook these micro-opportunities. The tiny details they share in this episode offer the greatest potential!

As Chief Cultural Officer, Natasha Purnell's job is to keep Park Insurance's employees happy. Her goal is to directly impact all the employee's ability to feel passionate about their daily contributions and capacity for happiness in the workplace. Higher employee engagement and satisfaction has proven to have key business outcomes of upwards to 14% higher productivity, at least 18% higher sales, more than 10% higher productivity, and an increase of 10% in customer loyalty. It can also contribute to a significant decrease in employee turnover and minimize at least 40% of employee mistakes and safety incidents. 

"Culture is more of a feeling than it is something that is tangible," Natasha explains. In this episode, we review why culture is important, the key elements to employee engagement, and how a positive culture can grow your business and client satisfaction. She also provides ideas of fun and friendly culture building challenges and cool company perks you can start implementing today to build an amazing workplace culture.

Linkedin: https://www.linkedin.com/in/purnellnatasha/

After owning and running a high end, custom build construction and renovation company, Victoria Ballantine decided to put her knowledge and skills to great practice and become licensed as a home inspector. Victoria is the only female inspector in the Lower Mainland; she was afraid to market herself and wanted to be taken seriously. We can all agree that women are underrepresented in the home inspection industry and Victoria is no stranger to working in industries that are male-dominated. However, the response has been inspiring and her clients have encouraged her to embrace the experience.

Victoria gives advice to women on how to enter this industry, the low overhead costs to run her business, and which home improvements pay off the biggest return on investment. She loves educating her clients and appreciates the opportunity to safeguard their investments. Check out Allegiant Inspections and Home Inspectors Association of BC (HIABC) to learn more about starting a home inspection career.

Website: https://www.allegiantinspections.ca

Imagine convincing people to do something that is in their best interest. We dive into behavioural science with David Allison as he helps us understand how we can use psychology, sociology, and neuroscience to better our business. The Valuegraphics Database, and the strategy that led to the careful and scientific protocol, provides a competitive edge for companies to improve their customer relationships while increasing the financial value for the customer. Relationships with customers become deeper and richer all while becoming less transactional. With this trust, a business can work more effectively to speak to the deepest foundation of a customer's beliefs and tenets. 

Revealed by a global database from all regions, "there are only 56 things that are important enough to enough people in the world to be considered core human values. The big message to take away is that we are all human. All our decisions, all the behaviours, all the emotions, everything about us, who we are, who we are to become, starts with our Values," says Allison. 

Coming this Fall, David Allison releases his latest book, The Death of Demographics. All of the six sections including the case studies teaches people to harness the power of shared values. Register at valuegraphic.com to enjoy an excerpt and be the first to know when David's book is available.

Website: https://valuegraphics.com/

Instagram: https://www.instagram.com/valuegraphics/

Passionate about helping entrepreneurs set the right sales mindset, Chaufa Nguyen shares her signature methodology to becoming a master closer to getting dream clients to sign on with ease. By understanding the psychology behind selling, you can throw out the mundane scripts and templates.

After years of working with real estate agents, Chaufa has found commonalities among those who are struggling to make consistent sales. Her work includes helping you reframe sales calls while cultivating the best energy and confidence, leading the conversation through influence rather than convincing, and dealing with sales objections. Her tough love approach gets you to work on your authority, relatability, social proof, and specificity throughout your interactions with clients. With her support and coaching, you can work smarter and more effectively to close more deals.

Website: https://chaufanguyen.com/

Instagram: https://www.instagram.com/chaufanguyen/

Joining the elite circle of real estate advisors with the Engel & Volkers Whistler office, Carleigh Hofman has been a top producer year after year since getting her licence in 2016. Her ever-evolving knowledge of the real estate market paralleled with the time she takes to fully understand every client's wishes has afforded her the right to more business and referrals. "Every agent is capable of bringing the same thing to the table. We all have access to the same tools, the same resources, the same marketing platforms. We can go in and pitch the video and the photos...those are automatic for me. Everyone has a story and it's captivating the story to be able to sell it properly." She continues, "Dig in deep with them as to what part of the home do they love the most, what is it that they cherish the most, and why is it valued the way they feel it is."

Carleigh shares how she organically reached over 11k followers, how she built her reputation and loyalty in the Squamish and Whistler community, and how she sets herself apart amongst the competition. 

Website: https://carleighhofman.com/

Instagram: https://www.instagram.com/realtorcarl/