October 28, 2025

In The Middle of The Before and After with Ariel Wengroff

41 minutes

Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today’s evolving digital landscape.

In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel connects these shifts to Ledger’s vision of digital ownership—giving individuals control over their privacy, identity, and assets through secure signing and self-sovereign technology.

Links mentioned from the podcast:

Ariel's Twitter

Ledger Website

Sam Ewen, CoinDesk

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-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

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