Toby Lutke is the CEO of Shopify. Shopify is the world leader in creating platforms and tools for e-commerce merchants. In the last few days, Toby sent a memo to the organization. This memo has been reported on widely in the mainstream media. When Toby realized that the memo had been leaked, he posted it in it entirety on his twitter feed. When news reporters report on a story, they’re adding their own narrative and interpretation. I want you to hear Toby’s words directly, without interpretation.

The memo speaks to Shopify's adoption of AI in all of their systems and work flows. It's a wake up call to all businesses.

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