A cross-posted episode from the C-Suite Podcast at our 2017 In2Summit EMEA in London earlier this week. Russell Goldsmith spoke with three of the event's speakers: Gareth Hopley, Head of PR and Communications at Pizza Hut Restaurants talked about Purpose Driven Brands; Brad Staples, APCO Worldwide's CEO discussed how corporate communicators can best navigate a fake news world; and Matt Battersby explained the concept of applying the Science of Human Behaviour to the Art of Communications.