Inbound Back Office

Have you ever hired a virtual assistant?

Did you know virtual assistants can do more than just administrative work?

VAs come with many different skills and can help you with your marketing, administrative tasks, and so much more!

On our podcast today, we have Richard Palacio, owner of Palaciobox - Digital Marketing Agency, speaking to us about How Virtual Assistants can help any business.

Scaling an agency can feel like a slow and difficult process. However, there are agency owners out there that seem to have figured out a way to scale quickly.

We get to talk to one such agency owner on today's podcast and learn her tips and tricks on how she scaled three different agencies!

Lysa Miller, Founder, and CEO of LadyBugz Interactive, shares with us how she scaled her latest agency to over 7 figures in less than two years.

As agency owners, tech stacks are a large part of how we operate and provide value and success to our clients.

The challenge is when tech is fragmented and or not aligned with the goals of the organization. It can work against you. Whether it is how customers experience you or even how your team experiences tech in their daily job, technology has the power to make or break how efficient and effective you are.

On today's podcast, we hear from Tyler Pigott, CEO of Lone Fir Creative, on why Putting the Right Technology in Place will Support Brand Growth.

Inefficiency in marketing is the easiest way to waste money.

According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies.

That is a huge opportunity!

On our podcast today, we welcome back Mary Cate from HarleyJames Consulting to talk about the importance of looking at data to improve marketing ROI by eliminating those inefficiencies.

Mary Cate is a marketing consultant and agency owner. She's done digital marketing for 11 years.

Marketers often get caught in the numbers game of website visits, social media likes, and follows but forget what the reason for all of that is. If the phone isn't ringing, or the contact forms are getting filled out, none of those other measurements actually matter.

True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward.

On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.

We spend a lot of time comparing ourselves and our agencies to other people and agencies. Are we as successful? Are we providing the right services?

With that mindset, it's hard to compete.

Our podcast guest today, Wendy Galvin, from Wendy Galvin Agency, speaks to us about how to truly show your value by looking back at your life and finding the unique qualities, experiences, and skills that makeup who you are. Through her Decoding Your Value process, you can uncover your true brand potential.

Wendy Glavin is a 30-year marketing veteran, an agency owner, a published writer, a technology columnist, and a global speaker.

With good intentions, most of us say "We treat ourselves like a client" when it comes to marketing ourselves. However, how many of us would actually hire ourselves based on how we market ourselves?

On our podcast today, Ryan Gunn from Aptitude 8 talks about why we do terrible marketing for ourselves and how to fix it. He has worked with a number of Hubspot partners that do amazing marketing for their clients but struggle to do the same for themselves.

Ryan Gunn is a Sr. Marketing Operations Consultant at Aptitude 8, an Elite Hubspot Partner. He helps with clients to develop strategies for marketing automation, reporting, and campaign execution in order to generate actionable reporting and grow revenue. Previously he was the Head of Marketing at Array, an event technology company, where he oversaw a company rebrand and built a marketing program from the ground up that influenced over $7 million in revenue. Ryan lives in Richmond, VA with his partner Erin and their two dogs, Giles and Willow.

It costs a lot to get a lead in your funnel. Don't let them fall through the cracks because you didn't have a process in place.

Understanding where your leads abandon your sales process is crucial to know how to remedy that. That is where you find money left sitting on the table of your sales strategy.

On today's podcast episode, we talk to Kyle Stout from Elevate & Scale about how to find hidden revenue in your existing sales process.

Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on leveraging email marketing to increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.

With so many agencies moving towards a mix of employees and contractors, most of which work remotely, creating a company culture can feel challenging.

The good news is there are simple ways to create a feeling of belonging and buy-in for your team.

Our podcast guest today, Nicole Donnelly from Donnelly Marketing Group, talks about how to build a strong culture at your marketing agency when working with a remote team of contractors and employees.

Nicole Donnelly is a fourth-generation small business owner and fierce advocate for small businesses.  She is especially passionate about small business manufacturers. She loves seeing the innovation and engineering marvels possible through American manufacturing. 

As the Founder of Donnelly Marketing Group and HubSpot partner, Nicole, and her team help small manufacturers build a digital self-serve experience that attracts new customers.  Our website strategy, content marketing, and HubSpot implementation services give manufacturers the fresh start they need to accelerate business growth online.

On today's episode, Nicole covers:
• How to get buy-in from contractors and employees
• Why culture cannot just be from the top down
• Why meetings can be useful and how to structure them
• How a strong culture ultimately helps your clients

In the past two years, so much has changed in the business and marketing landscape, and there's no slowing down. More and more people are staying home, shopping online, and rarely set foot in a store or office.

That is why our podcast guest today, Courtney Olson from StoryGrowers, talks about Why Agency Owners Need to be Thinking About Ecommerce in 2023.

Courtney Olson is a 4X-published author with Entrepreneur Press (of Entrepreneur Media/magazine) distributed by McGraw-Hill. She's a Certified StoryBrand Guide, a Shopify Partner & Affiliate, and has owned digital marketing agencies for 14 years.

On today's episode, Courtney covers:
• Why you need to productize your and your client's businesses
• How to get started with Ecommerce for your clients
• The preferred platform to use
• How offering Ecommerce solutions can grow your agency in any climate