Inbound Back Office

It's that time of year!

As the end of the year approaches, it is time to look at how your agency performed, assess what needs to change, and plan for a great 2023!

On today's podcast, we have our very own Nikki Jasper, Customer Success Manager at Inbound Back Office, to give us her State of the Union for Marketing Agencies.

In this podcast, Nikki talks about:
• Trends she is seeing in agencies going into 2023
• What services are typically asked for
• What roles do you need in your agency in 2023
• Why do you need to do a state of the union for your own agency AND with your clients

A recession may or may not be looming, but it is always good to set your agency up for success no matter what the economy is doing.

Today on our podcast, Ryan Watson, partner at Upsourced Accounting, talks to us about how creative agencies can prepare for and weather a potential recession.

In this episode, Ryan talks about:
• What risk factors should your agency be looking at
• How to assess your risks and what to do about it
• Why planning now will save you later when having to make tough decisions
• Financial strategies to succeed

More often than not, it is the little things that lead to success. However, when you spend so much time every day doing the little things that aren't always fun, it can feel overwhelming. That is why systemizing what you repeatedly do with templates can save you time while still executing the little things well.

On today's show, AJ Saunders of AJS Digital Group talks about how to systemize SEO for e-commerce sites so you can beat your competitors. It is very likely that your competitors have stopped doing all the little things that make the biggest difference. This is an area you can win over time with consistency.

In this episode, AJ talks about:
• Ways to systemize to scale SEO strategies
• Retention strategies for e-commerce
• Re-marketing tactics
• Simple things that you can do today to make a big impact

Have you or a client ever said, "I'm never going to dance on instagram reels or TikTok" asked to do a social post for your agency or your clients?

It's true! Most of us do not want to dance on reels to sell our products. However, there are amazing ways to use Instagram Reels and TikTok videos to gain brand awareness and sell products and services.

On today's show, we get the honor of speaking with Corey Walker who is the co-author of Instagram for Dummies, and Instagram for Business for Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, including creating graphics and written content, advising on video, scheduling content, buying ads, and tracking analytics. She loves helping businesses achieve success in the online world!

In this episode, Corey talks about:
• How to use instagram reels for business
• Easy and quick ways to create content
• Things a business should avoid doing on social media
• Details about her latest book and how she got started with the Dummies brand.

We've all heard the riches are in the niches. But niches are not easy to come by for everyone. However, there are times when you "fall into" a niche, and with a nice mix of timing, experimenting, saying yes, and maybe a little luck, you capitalize on it.

As a firm believer in following your favor, I spoke with our guest today about how he did that and ended up creating a niche that brought him to where he is today.

On today's show, Jon Morrison from Get Clear Consulting speaks on The Importance of an Agency Having a Clear Niche. Jon is passionate about helping businesses grow by sharing his expertise with other leaders. Jon is a TEDx speaker, the author of Now Start With Who, and a Certified StoryBrand Guide. Get Clear's Lead Consultant Jon, has built a team of men and women who are committed to helping business leaders understand the opportunity to stand out online. Jon lives in Abbotsford, B.C., with his wife and three daughters.

In this episode, Jon talks about:
• Reasons to niche down
• Understanding a market
• Saving time by doing one thing for one group
• Become an expert
• Clarifying your message

There is a lot of emphasis on messaging regarding marketing these days. However, most people just try to create messaging based on assumptions of what they think their clients and customers "would" say. That can take your messaging off track to what truly connects to your audience.

On today's show, Jonny Holsten, a StoryBrand Guide, speaks about When Messaging Goes Wrong and How To Get It Back On Track.

In this episode, Jonny talks about:
• Why you need to interview your client's clients and your sales team when creating messaging
• Why you need someone else to write your messaging
• How to properly talk about "yourself" in your messaging
• Ways to find authority in your past skills
• The importance of having a controlling idea in your marketing

As a marketer, you mostly sell services. But how often are you recreating the same things for multiple clients? Could you create an evergreen product you could sell repeatedly?

On today's show, Evan talks about how to launch a product alongside your existing service offering. For more than fifteen years, he has served businesses, nonprofits, churches, and the leaders who guide them.

In this episode, Evan talks about:
• How to come up with product ideas
• Captivating your experience and knowledge to create products
• How to create something you need and then sell it to others
• Who to sell to
• How to market your products well

Many agency owners become the bottleneck to the growth and sale of their agency. When you are the face of the agency and the main funnel for business, you make the agency's success reliant on you.

However, if you prepare with the end in mind, you'll do things differently.

On today's show, Christina Hooper from Sparkitive, LLC talks about how to move from Agency Start Up to Growth to Sale of the Agency. She talks about reverse engineering your success without getting trapped as the bottleneck.

In this episode, Christina talks about:
• How to get yourself out of the way
• Why you need to have an end goal of selling your agency
• The stages of getting your agency ready to sell
• Setting up your personal brand

In any area in life, consistency breeds success. However, as agency owners, we do not always stay consistent with our marketing strategies, offerings, and clients we serve.

If you can focus on creating a clear and consistent offering, you create confidence in your clients and your team.

On today's show, Amber Gaige from Saber Marketing Group talks about why Consistency is Key, especially when blending different parts of marketing. Over the past 15 years, Amber has served as a marketing executive and consultant for businesses in diverse industries, including Home Services, Construction, Software as a Service, Beauty, Health, Home Building, and Manufacturing.

In this episode, Amber talks about:
• 4 Pillars of Marketing
• Creating a consistent marketing roadmap for clients
• How to align marketing tactics to reach your client's goals
• Consistency Creates Confidence

People often think the lower-paying clients are the most difficult to work with. What if that isn't true?

Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn because the buck stops with them.

On today's show, Tami Enfield from Brand Yourself talks about how agencies can offer low-level social media marketing services to scale their business. She has found success in her passion for helping little businesses succeed.

In this episode, Tami talks about:
• How to scale your agency with low-level social media offers
• Unique ideas she has incorporated to become successful
• The benefits of helping small businesses