Inbound Back Office

In June, we spoke with Anne Claessen about why podcasting is the perfect content marketing strategy for your agency. Today, she is back to talk about How to Monetize your podcast. This is part 2 of a 2-part series with Anne about podcasting for agencies.

Anne talks about:
• What Questions You Need To Answer Before Monetizing Your Podcast
• Different Ways To Monetize
• How Often To Use Ads In Your Podcast
• When To Start Monetizing Your Podcast

In business, you need to know how much ROI you are getting from the money you spend especially when it comes to the cost of customer acquisition.

The goals dictate if the spend was worth it or not. If you want 5 new clients that will stick with you for 5 years, that may cost you more upfront than if you want 100 emails from anywhere just to show lead growth.

In today's episode JJ Reynolds, from MediAuthentic, breaks down how to set the right goals to help grow your business long term vs short term gains and how to determine which is right for your company. He highlights the importance of knowing how much it costs you to get a new customer and why lifetime value matters.

JJ explains:
• Why you have to know where you've been and where you are going
• Different ways to define a customer
• The difference between types of customer you want and need
• Defining success between volume and quality
• How to discover the cost of a customer and the if it is worth it or not

Everyone has something they can bring to the table.

Senior generations are great at strategy, cold calling, and building relationships in person.

Younger generations are technologically advanced and have technical skills.

The sweet spot is to bridge the gap, capitalize on each other's strengths and not just assume that older employees don't want to work or can't keep up.

In today's podcast, Dawn Williams from The Research Departments shares how seniors can thrive working in your marketing agency.

We talk about:
• How empathy goes a long way
• Expertise older generations have that younger ones may not and how they can help each other
• Why hiring seniors and keeping mature employees will help your agency and them individually
• Resources to help teach skills to seniors

Podcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years!

In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.

Anne talks about:
• What you need to get started
• Podcast styles and schedules
• How to use a podcast to create more content without doing more work
• Metrics vs Goals and what you should be measuring

Have you ever had a client or employee completely shut down or get really angry with you about a situation and you had no idea why?

It happens more often that it should but often times it is a miscommunication of goals and expectations. Then our personalities and past experiences come into play and cast a lens on the situation and how we all respond. Our motivators then take over as we try to navigate that conflict.

Wouldn't it be helpful if we knew what motivated people? What if we knew how to get the best out of our team and set them up for success? What if we could figure out how to deescalate a situation by understanding how the other person saw things?

In today's podcast episode, we speak with Andy Lamb, founder of BatLamb Co, about the Enneagram and how to use it for conflict resolution as well as setting up our employees for success. Andy works at a university a

Andy talks about:
• What the enneagram is
• How to use the enneagram to improve company culture
• Why knowing people's motivators is important for good communication
• How to resolve conflict by listening more

Our current hiring market has left many feeling hopeless that they can find good candidates to hire.

However, it is actually the perfect time to find ideal candidates for your job openings.

In this episode, we speak with Brandyn Miller, Founder of Clear Message about How to Attract and Hire Great Candidates for your agency in any market, even this one.

Brandyn talks about:
• Flipping the narrative about the hiring market
• How to write the perfect job description to attract ideal candidates
• What to include in job descriptions
• How to differentiate your company from competitors

Do you constantly feel overwhelmed with how much you have to do? Are things falling through the cracks on a daily basis?

Brain fog hits all of us when we get in over our heads and feel like we can't keep up with the demands of our agency and clients.

In this episode, we speak with Jordan Ryskamp, Founder of Clarity Messaging and a StoryBrand Certified Guide, about Finding Clarity and Staying on Track as agency owners.

Jordan talks about:
• The full focus planner and how it helps him stay on track
• The importance of delegation
• How to help your clients find clarity
• Knowing when to say no

Have you tried analyzing analytics for your clients and feel like you are overcomplicating it? Mastering analytics comes down to two things: Listening and Responding.

In this episode, we speak with Chris Mercer, Co-Founder of MeasurementMarketing.io about Demystifying Online Marketing and Analytics. Chris dives into not just what analytics you need to be measuring but how to approach analytics and what tools to use to get started and scale.

Chris talks about:
• The big misstep most marketers make
• How to listen to your customers online
• A framework for using analytics effectively
• Mindset shifts for how to look at analytics

Have you tried using video as a part of your marketing strategy for your clients? Or have you avoided it because of cost or inexperience?

In this episode we speak with Zachary Slingsby from Human Factor Media about reimagining branded content within the context of video. Zach sheds light on the strategy behind and value of creating high quality video series that are compelling to the target audience.

Zach talks about:
• Making videos people actually want to watch
• The use of video in a marketing strategy
• Data vs Appealing to the Human
• Process for creating a branded video series

In this episode, we speak with Brian Becker and Will Evans from Flowcandy about The Constantly Evolving Strategies and Tools That Drive eCommerce Marketing specifically around retention marketing. Not only that but we hit on the importance of the customer journey and key insights on how to create a good customer experience for your clients and ecommerce customers.

Brian is one of the CoFounders of FlowCandy and serves as their Creative Director. He has an extensive background in design, user experience, eCommerce, and building businesses.

Will is the other CoFounder of FlowCandy and serves as their Strategy Director. He has an extensive background in email marketing, CRO, eCommerce, and building an agency.

Brian and Will talk about:
• Retention Marketing Strategies for E-commerce
• Their philosophy on gaining new business as agency owners
• The Customer Experience and why it matters