Inbound Back Office

Do you ever land on a website and just want to exit as fast as possible? There are reasons for that.

Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target customer. Either way, if you've experienced that, it could be possible that your clients or their customers are also experiencing that on the sites you build.

On today's show, Michael Gowin from Michael Gowin Websites and Marketing talks about 7 Website Mistakes Small Business Owners Make - and how to avoid them.

In this episode, Michael explains:
• Why messaging is so important
• How identifying your audience is crucial to all messaging
• How your website should work hard for you
• Next steps for agency owners to take to improve their website work for their clients

Have you ever taken the time to figure out what are the most profitable services your agency offers?

You may be surprised at which ones are costing you money and which ones are making you money.

On today's show, Liz Cortes from RebelFish Local talks about why you should Delete Services to Grow Your Agency.

In this episode, Liz explains:
• Her journey to deleting services and how it helped her agency grow
• How to increase retainers
• Why dropping prices for clients makes sense sometimes
• How big one off projects are tempting but do not explain your actual month to month revenue picture

Are you an introvert? Does making sales calls drain your energy?

As agency owners, we tend to have to get out of our comfort zones and do things that can drain us. However, you can create a process that helps ease that discomfort and sets you up for even more success.

On today's podcast, LaTisha Styles from You've Got Clients talks about how she took her sales process and used it to reverse engineered her marketing and create content so that she could have shorter and more effective sales calls that didn't drain her energy. We talk about Marketing for Introverts and How to Let Your Content Speak for You.

In this episode, LaTisha explains:
• The difference in processes for introverts and extroverts
• Her content creation process
• How to capture the right clients
• Setting up boundaries and expectations

Does your agency put out webinars on a regular basis? Do you use Keynotes as a lead generator? If not, you should consider it.

All marketing is good communication. If you are good at communicating through marketing, you can be good at public speaking with keynotes and webinars. And perhaps vice versa, as today's podcast guest discovered for himself.

On today's show, Thom Van Dycke talks about how he has used his 19 years of public speaking experience to create keynotes that have become successful lead generators for his marketing business. He had never done marketing before, but once he learned that he could use the same skills he had for public speaking, he started his marketing agency. Today, Thom dives into practical tips for creating killer keynotes and being an authentic presenter people can relate to.

In this episode, Thom talks about:
• How to take good notes and capture ideas when they come
• Prepping for a webinar/keynote
• 3 keys to being authentic as a presenter
• How to use keynotes as a lead generator

Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company.

In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.

In this episode, Lauren talks about:
• When to use PR
• Why you need PR
• How to get traction with media sources
• Different ways to add PR to your offerings

Local SEO involves more than making sure your google profile is up-to-date. There are multiple listing sites and apps that you need to make sure your clients are on. On top of that, you need to make sure that the information is current and consistent across all of them.

Once that is set up, it comes down to managing the business's reputation.

In today's episode, Mary Cate Spires, owner of Reputation Avenue, explains some tips and tricks to executing local SEO well and managing your client's reputation online. Mary Cate is also a digital marketing consultant with expertise in multi-location businesses.

Mary Cate talks about:
• Ways to boost your Google Profile
• Other listing sites you should be on depending on your industry
• How to execute reputation management online
• The importance of reputation management
• How to manage multiple locations online

Do you have a desire to see change in your community but don't know where to start?

In today's podcast, we talk with Joe Garrison from Moonflower marketing about the upside of public service for agency owners and making your agency known for more than marketing. Joe is an agency owner in the Indianapolis area who saw a problem and decided to help drive change in his city.

In this episode, Joe talks about:
• Breaks down how to get started
• Using your strengths to serve your community
• Ways to involve your entire agency in community service
• Why it needs to be an authentic mission and not to gain business

When you look around at your team, are they similar to you? Do they have the same skills or different skills?

So often, we naturally hire people that are like us. The problem with doing that is we limit our agency's growth potential.

Having a diversified team that is still aligned with the company culture brings in the strength needed to be a high-performing agency.

In today's podcast, we talk with Manish Dudharejia from E2M Solutions about how to build a high-performance team. Manish is the founder and president of E2M - a full-service white label digital agency. E2M helps agencies scale their business by solving bandwidth/capacity problems when it comes to website design, web development, eCommerce, SEO, and content writing. E2M has been helping agencies for 10 years and currently works with about 130 agencies across the U.S., Canada, UK, Ireland, and Australia.

In this episode, Manish talks about:
• How to hire high-performing individuals
• Traits vs Experience
• Onboarding and Trusting your team
• Principal and Agency Concept

As agency owners, we all work with a variety of clients with a variety of brand and messaging guidelines. The process of getting one piece of content out can take weeks to months from initial write up, reviews, edits, etc... This creates issues where content isn't ready by the time the client needed it. Or perhaps stresses out your teams to work in hyperdrive to get it done on time and up to the clients standards.

What if there was an easier way to filter content through a set of guidelines and automate the process?

Good news! There is!

On today's podcast, we talk with Chris Willis, the Chief Marketing Officer and Chief Pipeline Officer at Acrolinx, about the importance of Content Governance. Chris is a specialist in Content Governance, AI and pipeline management with over 20 years of experience growing companies in the technology sector.

In this episode, Chris talks about:
• What content governance is
• Tools you can use to automate it to be more efficient at content marketing
• Why content governance is needed for marketing agencies
• How to use it to produce better content and win more clients

As agency owners it is imperative to know how to coach your clients to success. Using best practices for creating systems, using automation and managing lead generation is key to not only making your clients successful but proving your worth as an agency and establishing expertise.

On today's podcast, we talk with Dave Hansen, the president of Client Tether, about best practices in optimizing lead conversion and leadgen marketing ROI for your clients. Dave has focused his personal and team efforts on strategic selling best practices for the past 14 years across several industries.

In this episode Dave talks about:
• How to set up your clients to keep up with their lead flow
• Coaching clients to understand the ROI and value of automation
• Best practices for optimizing conversion rates and assessing what isn't working
• The importance of systems and automation for validating your work