Inbound Back Office

Did you know that LinkedIn changed its algorithm THIS WEEK?!

They are prioritizing meaningful conversations over viral posts.

What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients?

On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us today about the 4 Pillars of LinkedIn and NEW algorithm changes happening this week and how you can take advantage of the changes.

Chat GPT is all the rage now. It is getting smarter. We are getting better at using it. But there is still so much power in it that we haven't fully realized yet.

Some of the leaders in our industry are finding ways to use it to not only grow their businesses but create processes to increase conversions, create business ideas, and so much more.
Today on the show, we welcome Anatoliy Labinskiy, Founder and CEO of GSM Growth Agency, to share with us How ChatGPT can double your conversions overnight.

Anatoliy is an entrepreneur, eCommerce expert, salesman, and holder of 4-time Two Comma Club awards. His story is a perfect example of life when everything goes against us to become successful. In less than 5 years, he went from a simple waiter to a successful businessman and an owner of 8 figure winner awards in the ecommerce space.

Anatoliy is a founder of GSM Growth agency that helps ecom entrepreneurs grow to 6-7 figures in revenue. He is included in the Forbes Business Council and featured as one of the Top 10 E-commerce Entrepreneurs helping people during the COVID-19 recession.

Let's face it. As agency owners, we are notorious for trying to be a jack of all trades.

However, there are certain specialties that we really should partner with experts on to help our clients succeed.

Paid ads are one of those things.

If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing.

Today on the show, Sharon Park, Founder and CEO of Sage Digital Marketing, Inc shares with us why having a paid advertising specialist is important for agency owners.

Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her goal is to bring transparency and technology to smaller business owners who need a solid technology advisor to grow their online advertising programs.

A seasoned industry leader, Sharon worked in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas. In 2008, Sharon structured the “Obama for America” media buying strategy, which resulted in a 22:1 return on ad spend. In April 2011, Sharon created the ad tech strategy for General Motors and successfully deployed 700 campaigns to capture over 1 million in-market car shoppers, making it the largest re-marketing campaign in history at the time of launch.

Disruptive marketing can feel unsettling to some. It is much easier to go the traditional routes and follow the rules.

However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their audience that finds success.

On today's podcast, we have Aly Nauta, Founder and CEO of Connective Consulting, talk with us about how Disruptive Digital Strategy is intended to expand the brand's visibility and reach.

Do you find yourself constantly offering custom quotes and feeling like your pricing structure is all over the place?

Many agencies struggle to articulate the value of their agency's services to potential clients.

Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively packaging your agency services, from understanding how it helps solve your customer's problem to implementing it in the sales process.

Email marketing can feel intrusive at times, even when you have followed the proper opt-in regulations.

However, there are ways of connecting with your contacts in a real, authentic way that takes the intrusive, pushy sales feeling out of it.

Our guest, Yuval Ackerman, founder and CEO of Yuval Ackerman Copywriting, speaks to us about how the future of email marketing is personable and ethical.

Yuval Ackerman is an ethical email strategist and copywriter. She works with eCommerce and personal brands to create people-first experiences that stand out in oversaturated inboxes.

She's also a globe trotter, a songwriter, and the host of the conscious relationship podcast "Loving Against My Instincts". When she's not coming up with bad puns and profitable customer-centric marketing strategies, Yuval is obsessed with anything to do with food.

There's power in helping clients dig deep and find what makes them unique and stand out from their competitors.

Then how you use that information in their online marketing strategy and in person is crucial to their success.

Our guest, Jamie Makin from Turkey Content, discusses both strategies in today's episode: How to Find & Flaunt Your Client's Superpower!

The working world has changed and allows for much more flexibility, giving parents more options to build careers while being present with their kids.

One of the paths people can take is marketing operations. It is a job that can be learned but also uses so many skills a parent uses on a daily basis.

Our guest on today's show talks about how she took the soft skills she gained in motherhood to the RevOps world. Caroline Prettyman, the senior manager of Hubspot strategy at WebStrategies, shares with us her passion for empowering women to pursue marketing technology as a career.

Today on the show, Anthony Butler, Founder and CEO of Can-Do Ideas and author of Primal Storytelling, Marketing for Humans, will talk to us about what he learned over years of research and practical application in developing Primal Storytelling.

In his book, Anthony explains the exact marketing system he developed and uses to help his clients in both B-B and B-C companies get extraordinary results from their marketing. He explains how to use the Primal Marketing content system to build a content marketing program for their business that helps them grow and improve the performance of all of their marketing, generate more leads for the same or lower investment, and ultimately increase revenue and profit.

On Today's podcast, we have Jenna Piche from First Light Health to discuss the 5 Reasons you aren't hitting your goals and how to overcome them.

In her past as a Digital Operations Manager for a marketing firm, Jenna's team struggled with accountability, focusing on the right things, and doing work in the most efficient way.

Now a Full Focus Certified Pro, Jenna is helping individuals and businesses focus on getting the right things done to show up as their best selves in work and in life. As part of this, She coaches people through the Full Focus System of goal achievement. With 15 years of marketing experience, she provides examples of each reason that agency owners can relate to and solutions for how to tackle them.