Inbound Back Office

Work environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients.

On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment.

Sarah is the Founder and CEO of Em Dash Content Studio–a boutique team of content experts that provides an end-to-end solution for optimized, quality content. Her journey to entrepreneurship was anything but linear. She got her start in radio, took a detour in education administration, and climbed the corporate marketing ladder before taking a complete 180 into freelance writing. Since the founding of Em Dash in 2021, Sarah has had some big wins, suffered losses, and cried weekly. She continues to make mistakes but is determined to learn from them. She’s also a lover of animals, wine, running, and travel–though her husband, daughter, best friends, and family bring her the most joy.

AI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand.

Just like in 2020, we have to adapt or get left behind.

There are so many benefits to how AI can modernize your business.

On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How to Modernize Your Agency’s Business Model With AI.

Raul is a business strategist who can influence top-line revenue and bottom-line profit by aligning your marketing, product, and operations for growth.

On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill.

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

In today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you!

On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER method and have a social media presence without the pressure.

Does your agency focus on a specialization or a niche?

Niching is what industry you serve. Specialization is what type of services you offer.
The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.

On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.

Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.

Creating and maintaining good relationships with our clients is crucial to growing our marketing agencies.

There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer.

On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Marketer. She shares with us how to have a successful marketer-to-business relationship.

Michelle Puccinelli began her marketing journey in 2019 as a part-time, entry-level social media manager - with zero marketing education or experience. Today she is the marketing director for eight businesses and oversees over 30 marketing freelancers. While managing these teams of specialized marketers, she realized that EVERY small business and solopreneur could get the marketing they deserve without hiring expensive agencies or internal employees.

Today, her company, Micro Marketer, helps business owners build the exact marketing teams they need. Her team acts as a "Marketing Director For Rent" - preparing businesses to receive marketing help and then finding the ideal freelancer that will move their business forward. She's obsessed with hooking up business owners and contractors and sending them off into the sunset on a beautiful marketing adventure.

The Honeymoon is over!

Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface.

On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 2 of our 6-part series: Starting a Marketing Agency - The Honeymoon is Over.

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Time tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring.

However, when you present the value of having that data WITH context, employees will more likely get on board with it.

Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well.

On today's podcast, we have Ilia Markov, Marketing Director at Toggl, to share with us how to go From Resistance to Success: 5 Steps to Roll Out Time Tracking in Agencies.

As a marketing leader, Ilia dedicates a large share of his time working on the central pillars of Toggl’s go-to-market strategy, such as positioning, messaging, and monetization strategy. He believes understanding your target audience on an intimate level – and especially the problems they face – is the single most important trait of successful marketers.

On today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience.

With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off, enjoying a great cup of coffee, and training her puppy.⁠

Passionate about pouring into the next generation of design talent, you'll discover a heart for lifelong learning, excellence, and innovation in the tech space.⁠

On today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling.

Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow their organizations, gain visibility, and increase revenue. Over the past 10 years, she has worked with leaders in Fortune 500 companies to small-to-midsize businesses, helping them execute strategies that engage their audience, elevate their brand, and expand their business through branding, content marketing, web design, and social media. She is also the host of the #Hashtags and Habits Podcast, available on all podcast networks.