Inbound Back Office

Did you know podcasts are a type of PR you can utilize for your agency?

PR isn't just articles and press releases. It is a way to build your brand's reputation.

On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.

After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.

And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness so she can help other brands grow with intention and less stress.

She's the founder of Be a Better Brand, and by using proven Marketing and Communications frameworks and strategic PR, she and her team help authors, podcasters, and entrepreneurs pull together branding, messaging, & publicity so they clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.

Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.

Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.

Burnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves.

On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling.

Beth Carr, Messaging Architect, Brand Strategist, and StoryBrand Guide, has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to biotechs and Bay Area start-ups. She has helped brands engage their customers and grow millions in revenue, investments, and VC backing.

Her boutique brand messaging and marketing agency, Fortified Branding, applies the power of design and the neuroscience of storytelling mixed with marketing strategies to empower founders and high-growth companies to tell a compelling brand narrative - both visually and verbally- so they can stand out in the sea of sameness and thrive.

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and Refining

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

On today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money.

Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business, and as a financial expert, she doesn’t take that lightly. Lauren, along with her team, takes the scary out of your finances so you can focus on what matters most.

2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience.

How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?

As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.

On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.

Becoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space.

Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency.

On today's podcast, we have David Glaza, CEO of DIGITS, to share exactly how becoming a deep expert lets you compete with any other agency.

In today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen.

But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there.

On today's podcast, we have Vladimer Botsvadze, Speaker and Digital Marketing Influencer, to talk about Personal Branding: The Sustainable Competitive Advantage in the Digital Age.
Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media influencer, thought leader, keynote speaker, startup advisor, and internet personality. He has over 15 years of international experience and a proven track record. Vladimer is currently ranked as the No. 1 Global Marketing and Retail Influencer by Thinkers360.

He is an Advisory Board Member at the United States Artificial Intelligence Institute. He is a judge at the Gartner Marketing and Communication Awards. He has spoken at the Global Marketing Summit, where his performance received rave reviews. Vladimer has been featured in Forbes, Bloomberg, and World Biz Magazine.

On today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down.

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Building trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process?

On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO.

Meg is a master at growing organic traffic. "I’ve spent years learning everything I can about how exactly Google works. Now, I combine all of that data and experience to help you turn your website visitors into raving fans that stick around. I’m here for you. For all of the businesses, both big and small, who do good work for good people. I’ll give you the megaphone you need to make sure your voice is heard. Your dream clients are looking for you. I’m simply going to make sure they can find you. By day, I’m teaching our clients exactly how they can harness the power of Google, but by night, I’m playing with my three boys, husband, and company mascot, a goldendoodle named Vader."