Inbound Back Office

If you've ever worked with enterprise clients, you know they're a different breed.

Relationships with larger companies look much different than those of small companies.

So what's the best way to create long-lasting relationships with enterprise clients?

I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients.

David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes.

In this episode, you'll learn:

• What makes enterprise clients different than other types of clients
• How to navigate the sometimes complex waters of workign with enterprise clients
• The good, the bad, and the ugly of when employees of enterprise clients turnover
• Best practices for forging long-term relationships with enterprise clients

You can find David at Interactually and on socials:

LinkedIn 
Twitter 
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!

Are the AI robots going to take over the world?

Probably.

So we need to prepare now because the speed of AI is intense.

So how do we do that? And what's the outlook?

On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024.

Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing.

In this episode you'll discover:

• Where we are with AI in Marketing today
• Where AI is heading
• What the benefits (and the dangers) of AI are
• Best practices for getting the most out of AI

You can find Matthew at:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing.

Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.

Emily covers:

• The impact difference in marketing messaging types
• Understanding how human emotions play a role in purchasing decisions
• Empathetic marketing framework
• How to prove through data that empathy works

You can find Emily at Branch and Bramble and on socials:

LinkedIn

Get her free empathetic marketing ebook.

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business.

Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams.

Carolina covers:

• Utilizing an experimental mindset in business growth. (7:17)
• Prioritizing marketing efforts for growth. (16:17)
• Marketing funnel optimization and experimentation. (21:43)
• Systematizing experimentation for marketing agencies. (27:30)

You can find Carolina at Lovegood Studio and on socials:

LinkedIn
IG

Grab your freebie here!

If you liked this episode, please leave us a review on Apple Podcasts!

You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table.

On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency.

Moustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circumstances. Moustafa leads Push Analytics, a top consultancy firm helping businesses grow and optimize their business processes. His strong technical foundation and expertise in B2B sales and sales leadership allow him to combine complex processes and technology stacks to deliver custom, hyper-focused systems that maximize efficiency, profits, and market share. By observing functions, conversing with principals, and creating elegant structures, Moustafa and Push generate rapid growth and help businesses more powerfully serve and expand their core markets.

Moustafa covers:

• Systems and documentation are crucial for a successful business, especially in sales processes
• Writing down processes and creating SOPs help identify problems and improve efficiency, in particular in handoffs from team to team
• Improving systems has a guaranteed ROI that is more reliable than other strategies
• The importance of having internal and external processes to define automated and manual tasks associate with sales stages
• Good processes lead to great client experiences which leads to more referrals early on

You can find Moustafa at Push Analytics and on socials:

LinkedIn
Facebook
Instagram
X/Twitter

Get your FREE coaching session: https://pushanalytics.com/coffeecoaching

If you liked this episode, please leave us a review on Apple Podcasts!

You're probably doing well as a generalist agency.

But what if I told you that you could be doing so much more with a simple shift?

By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.

On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.

Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.

In this episode, you'll learn:

• The benefits of specializing vs being a generalist
• How long it takes to become a deeply specialized agency
• How to identify the best vertical for your agency
• The 5 steps to taking your agency from generalist to vertical market specialist

You can find Corey at https://www.anyonenoteveryone.com and on socials:
LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters.

James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and security challenges from the front lines. His mission is to serve the people of Massachusetts with a one-stop solution for cybersecurity, tech solutions, and IT support 24/7.

James graduated from Ohio Wesleyan University with a degree in computer science. In previous roles, he worked in a telecommunications network operations center (NOC) and served in a variety of jobs in the maritime industry.

In his free time, Elliman steps out from behind his computer and works on cars, trucks, houses, and boats. He has a passion for resolving any crisis and remaining calm under pressure. “Problem-solving is my favorite thing,” he says.

James covers:

• Navigating email marketing challenges for agencies and clients. (2:33)
• Email security and deliverability in marketing. (7:02)
• Email deliverability and spam prevention for agency owners. (10:42)
• Email customization strategies. (15:34)
• Spam filtering and personalization. (19:21)
• Email security and IT department collaboration. (24:59)

You can find James at Elliman Technologies and on socials:

LinkedIn
Instagram
Facebook

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business.

Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free from uninspiring workplaces and financial constraints. As the CEO of Bran Marketing, she leads a virtual design firm tailored for the modern world, offering top-tier brand development, design, website development, media planning, and influencer marketing services.

In today's digital landscape, where image and story converge, your brand isn't just a name—it's an experience, a message, and a promise. Alicia and her team at Bran Marketing breathe life into your business, ensuring that your story isn't just told—it's felt. With a genuine passion for her craft and a client-centered approach, Alicia stands as a beacon of innovation and excellence in the world of branding.

On the podcast, Alicia covers:

• Creating systems and processes for a virtual agency. 6:13
• Scaling an agency with automation and support. 11:18
• The importance of updating business processes and SOPs. 17:00
• Scaling a business through delegation and community support. 20:01
• Entrepreneurship, business success, and financial management. 23:59
• Networking, and remote work. 29:22

You can find Alicia at Bran Marketing and on socials:

Instagram
LinkedIn
TikTok
Facebook

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future.

Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to work with are national websites with backlogs of unoptimized content and local service-based businesses. Since starting Nick of Time Search in January, his biggest win has been doubling an accounting agency's traffic in six months while finding time to reignite his passion for playing piano and saxophone.

Nick covers:

• Bridging the gap between clients now and investing in SEO for the future. 2:48
• Repurposing social media content for SEO and website growth. 7:28
• Investing in business growth and managing debt. 13:10
• Marketing agency guarantees and client anxiety. 18:43
• Easing anxiety with an SEO roadmap for your clients 23:56

You can find Nick at nick-baird.com and on LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience.

Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.

His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.

He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.

Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.

He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.

Stæven covers:

• Fads vs Data-Driven Branding
• How brands evolve through seasons and cycles
• How to talk about branding with your clients
• The importance of understanding the origin story, category, offering, and marketing landscape for your brand

You can find Staeven at Quantum Branding Agency and on LinkTree

Get the BrandScience™ Checklist!

If you liked this episode, please leave us a review on Apple Podcasts