Inbound Back Office

We all know about AI.

We know that it can really accelerate agency growth.

And it can, but not in the way that you're thinking.

Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.

Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.


In this episode, you'll learn:

• The true capabilities of AI that you probably don't know
• The ONE thing we're all doing wrong with AI
• Practical ways to incorporate AI into your agency

You can find Jeff at MarketMuse and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

As an agency owner, you have probably done your share of selling.

After all, who knows your agency as well as you?

But are you the best person to be doing it?

On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpot Partner Agency.

In this episode, you'll learn:

• The difference between low level sales people and high level sales people
• When to start delegating sales to someone else
• Why your current team is your best talent pool for sales
• How to select the best salesperson for your agency

You can find Tony at Real Inbound and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

SUSPENDED!

Your Google Ads account has been suspended.

Now what??

On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!

StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.

In this episode, you'll learn:

• Why so many Google Ad accounts are suspended
• Best practices to avoid Google Ads suspensions
• The right (and WRONG) way to appeal a Google Ads suspension
• Where to get help with a Google Ads suspension

You can find John at StubGroup and on socials:

LinkedIn

Find out How to Reverse Your Google Ads Suspension

If you liked this episode, please leave us a review on Apple Podcasts!

Habits and routines are great, right?

That is, until they stop serving you.

Many times you don't even notice that your habits are no longer serving you.

You're only hurting yourself by not evaluating this regularly!

On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services to industries including healthcare, SaaS, FinTech, and eCommerce.

Brooke talks about how to be agile in your marketing so that you can continuously grow your success.

You'll learn:

• What marketing agility actually means
• How to stay agile in marketing and partnerships
• How often to evaluate what you're doing
• What metrics to look at to determine if what you're doing is still serving you
• How to work with clients who are not comfortable with agility

You can find Brooke at Marketwake and on socials:

LinkedIn

Punchlist

If you liked this episode, please leave us a review on Apple Podcasts!

Is your messaging truly connecting with your audience?

If you're not using storytelling, it might not be.

But there is hope!

On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.

Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.

In this episode, you'll discover:

• How to take a complex product/service and simplify the messaging
• How to properly use AI to help with writing
• How to really connect with your clients and prospects
• How to be a storyteller if you're not good at storytelling
• So much more!

You can find Graham at Bullseye Messaging and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

Shortform video...

Everybody's doing it.

Should you?

Maybe!

On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.

Austin talks about how if you're not using shortform video as part of your social media strategy, you are missing out on a huge opportunity!

In this episode, you'll learn:

• The best strategy for shortform videos
• Which platforms are best for shortform videos
• How to create shortform videos, even if you've never done it before
• How shortform video is the first step in a successful funnel
• So much more!

You can find Austin at Falter Media and on socials

LinkedIn

7 Viral Video Types for Personal Brands 

If you liked this episode, please leave us a review on Apple Podcasts!

Do you know if you're actually making a profit?

Do you know if your pricing model is the best one for your agency and your services?

There's no need to wonder anymore.

On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

In this episode, you'll learn:

• How to figure out if you should bill for time, value or something else
• How to figure out if you should be considering retainers, project based fees or something else
• How to figure out if you should be changing your pricing model and when as your agency and services mature
• What the Pricing Quadrant is and how to use it

You can find Marcel at Parakeeto and on socials:

LinkedIn

Check out Marcel's Free Agency Profit Toolkit!

If you liked this episode, please leave us a review on Apple Podcasts!

You know that SEO is important.

But are you doing it right?

I mean really the right way to get the best results?

On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO.

Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sales engines.

In this episode you'll learn:

• The simple key to doing great SEO
• Tactics to avoid and why
• How different search engines differ for SEO
• How to talk to clients about the long-game approach to SEO

Get Ryan's guide, Is SEO Worth it in 2024?

You can find Ryan at SparkLaunch Media and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

Ever wish you had a north star guiding you through the challenges of agency growth?

You know what challenges I'm talking about.

The challenges that take you through the 'bermuda triangle" of business.

But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?

Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. 

Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. 

Michael outlines the key laws of agency growth to catapult you to maximum growth.

In this episode, you'll learn:

• Why mindset is the first thing you need to consider
• How hiring the right team members is a huge key to growth
• How growing too fast can kill your agency
• How being future-minded will serve you well

You can find Michael at Trimline and on socials:

LinkedIn

Check out Michael's book Riding the Waves of Business Growth: Your Path to a $5M Company

If you liked this episode, please leave us a review on Apple Podcasts!

Account Based Marketing is a popular approach for many large companies.

But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!

On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.

Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.

In this episode, you'll discover:

• What types of companies Account Based Marketing is for
• The benefits of Account Based Marketing
• How to identify the accounts you want to market to
• How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.

If you liked this episode, please leave us a review on Apple Podcasts!