Inbound Back Office

On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies.

Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash.

He spent a year working in corporate America and two with a digital marketing agency before launching the first iteration of Comet Fuel in 2018.

Comet Fuel has helped their clients turn $40M+ in ad spend into $250M+ in revenue, one could say that things are going alright.

When he's not working, Jarod can be found cooking, watching way too much YouTube (allegedly), and working on creating efforts that will never see the light of day.

On the podcast, Jarod covers:

• Why clients don't want to work with agencies. 2:21
• Creating a unique and compelling offer for web design clients. 4:57
• Managing client meetings and streamlining communication. 10:00
• Agency growth and client communication strategies. 14:56
• Tailoring sales pitches to clients' needs. 20:23
• Why agencies struggle to work with clients and how to overcome the challenges. 24:47

You can find Jarod at www.cometfuel.com and on socials:

• LinkedIn
• Twitter
• Facebook
• YouTube

If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies."

Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion.

Kevin McCann is a visionary growth strategist with a laser focus on elevating tech companies to unparalleled revenue heights. As the driving force behind Lead-Launcher, Kevin brings a treasure trove of actionable strategies tailored to solve the unique challenges of the tech sector.

With years of hands-on experience, he has an intimate understanding of the intricacies involved in lead generation, CRM optimization, and sales pipeline management.

Kevin is not just a thought leader; he's an action leader. His transformative approach has redefined businesses and empowered teams to navigate even the most complex sales landscapes.

Kevin covers:

• Mastering sales funnels for tech companies (3:46)
• Niching down and differentiating in B2B (8:13)
• Effecting communication in sales and marketing (13:15)
• Tailoring Marketing your approach to specific industries (16:56)
• Sales enablement strategies for agencies (21:25)
• Empathetic marketing and sales strategies (28:50)

You can find Kevin at https://lead-launcher.com/ and on

• https://revenuegrowthmastery.com/
• LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management.

It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.

On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.

Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.

Today, Allison covers:

• The importance of long-term brand management (3:26)
• How brand perceptions are created subconsciously (5:21)
• Where to start when creating a brand management strategy for clients (8:32)
• Why brand management is a blind spot for most clients (13:51)
• What makes up your brand's reputation (20:18)
• 3 things to think about when offering brand management to clients (21:14)

You can find Allison at Sealevel Agency and on LinkedIn.

Find her mini-course here: https://sealevelagency.com/shop/courses

If you liked this episode, please leave us a review on Apple Podcasts!

Video marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important.

That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing.

Komal Chaturvedi is a co-founder and CEO at MotionGility, an animated explainer video company based in India. She started her journey working with an MNC, and now her agency works with international brands, helping them achieve their marketing goals through animated explainer videos.
She co-founded MotionGility in 2015 and, in no time, expanded the services to the USA, UK, and Canada.

Under her leadership, MotionGility has empowered its staff to strive for excellence in the delivery of its services. With a team based in Indore as well as Pennsylvania in the US, they have managed to work with global brands like ADNOC, Pfizer, HDFC, Nissan, Unilever, AutoDesk, and many more.

Komal covers:

• Starting with video marketing 5:06
• Picking the right agency to do videos for you 7:45
• Creating a long-term video strategy 13:35
• Creating a timeline for video creation 15:28
• Understanding different video styles and messaging per platform 23:08

You can find Komal at https://motiongility.com/ and on LinkedIn.

If you liked this episode, please leave us a review on Apple Podcasts!

There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy.

With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer.

On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability or revenue.

Jake is the founder and co-owner of Evergrow Marketing, a digital marketing agency that focuses on the lawn care and landscaping industry. He and his business partner, Cody, also co-host the Everbros Agency Growth Podcast -- a podcast created to provide free advice to agency owners based on their own experience.

On today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward Momentum: Becoming the Marketing Expert.

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Have you ever had that moment with a client when you nailed their branding, and they said, "That's me!"

It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment.

Then, they can move out of imposter syndrome because they are confident in who they are as a company and brand.

On today's podcast, we have Laura B. Hulleman, Creator / Owner of the Endotype Branding system, to share how identity-aligned branding is the simplest tool to move small business owners out of imposter syndrome.

Laura Hulleman is the creator of the Endotype Formula, Endotype Branding System, best-selling author, and host of the Raving Coaches podcast. She is a powerful truth teller with a superpower to help people believe that being themselves as they are designed is more than enough. Once a person is grounded in their identity, they can begin to operate from their zone of genius and experience more peace every day.

Laura spent years researching and recognizing the patterns that created the Endotype Formula, the most comprehensive and advanced personality assessment available at this time. Right now she takes coaches and entrepreneurs on an adventure into their Endotype Formula to improve their businesses, embody their brand identity, and attract their ideal clientele.

As agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing.

However, that isn't the most productive way of getting results quickly. And it could result in a lot of money spent with very little results, leaving you and your agency looking untrustworthy.

On today's podcast, Damien Cabral, Partner and co-founder of Tribal Vision, dives into practical ways to create and implement a marketing plan in the real world.

In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients.

Build strong client relationships, and you will have a thriving agency.

On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.

Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.

Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage?

What does that mean?

Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.

And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.

That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.

Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.

Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.

With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.