Inbound Back Office

Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window.

On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.

Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency.

This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute episodes!

Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

On today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management.

Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. These days, he's also the host of the podcast, The Digital Marketing Mentor, where with his guests, he discusses the meeting points of marketing and mentorship and finding the humanity in all of it.

One of the biggest ways to build trust with potential clients is to have case studies available. However, this is the step we seem to skip as creatives because we want to move on to solving the next problem.

On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel growth.

Josh is a marketing and systems consultant for creative entrepreneurs. After building and selling a marketing agency, he understands the challenges of building and scaling a service business. As the founder of the Thrive & Foster community, he shares the real stories and systems that help founders and creatives build a thriving online business.

Are you a master at delegating? Or do you tend to meddle in the tasks you assign to your marketing teams?

Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you.

On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gold Meddle Delegation strategy.

Jake Brown knows what it takes to survive Leadershit. He spent nearly a decade leading creative teams to do good work and have fun...while dodging the landmines of a really Bad Boss. Now, he helps people turn the prison of work back into a playground. Jake lives in Texas with his wife (the most introverted person you’ll never meet) and their four kiddos.

Establishing expectations with clients starts in the sales process and continues throughout the relationship. The first 90 days to 6 months are critical for establishing communication patterns and building trust.

Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6 month plan for onboarding Digital Marketing clients successfully.

Your financials can be one of those things. Creativity and strategy can feel more fun. However, it is key that you look at your numbers so you know how to scale and avoid potential issues simply because you are unaware.

On today's podcast, we have Robert Patin, Founder and Agency Scale Partner of Creative Agency Success, to share with us about Profitability Optimization - The Agency Pathway to 30%+ Net Profit.

Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so creative agency leaders will find fulfillment and growth.

We all know that messaging and getting "clear" is crucial to driving sales and growing our businesses. However, it can feel very tangled in our heads when we try to figure out what our core message is and how we apply it to each stage of the buyer's journey.

I've heard a lot of people talk about messaging, but I've never heard anyone describe it in the way today's guest so brilliantly does.

On today's podcast, Alara Vural, CEO of Alara Vural Coaching Ltd., breaks down how to create messaging so clear, it's impossible to misunderstand. She speaks about the different narratives you need to know for each stage of the buyer's journey so you can best apply your core message to your prospects.

Alara works with tech scale-ups and consultancies to communicate what they do in a way that is clear, emotionally moving, and memorable. She equips them with a core message that they can roll out to all their communication for an impactful and consistent message. She's been working with companies all over the world for over five years. Her clients have reported unlocking exponential growth, successful launches, shortened sales cycles, large investment rounds, and exiting for a premium valuation due to their new messaging. And most importantly, they get seen and recognized for the groundbreakingness of their work that they poured their heart into

One of the quickest ways to grow your agency is by using VAs.

• The cost is low
• The opportunities are endless
• Productivity and profits increase
• Availability to serve clients becomes open ended

Still not convinced?

Check out what today's podcast to see what Chris McShanag, COO and President of BizVA has to say on the subject. He shares how virtual staffing can help businesses improve their productivity and profit.

Chris McShanag is a transformational leader who brings extensive experience in delivering successful business solutions through innovative and scalable solutions.

An entrepreneur at heart, Chris has successfully led many organizations, from start-ups to success in various industries, including healthcare, mining, utilities, and consulting. At BizVA, he oversees the company’s strategic direction and day-to-day operations.

On today's podcast, we have Chris Cupero, President and COO of LiveRetail to share with us some Marketing Strategy Tips to Grow Your Brand or Franchise Using Localized Content Techniques.

In this episode, Chris shares his expertise in localized content techniques and provides valuable insights on how agencies and brands can leverage hyper-localized ads to drive engagement and increase conversions. He discusses the power of organic content, the importance of targeting and hyper-targeting, and the effectiveness of localized advertising in reaching the right audience.