This week on the eCommerce Braintrust podcast, we’re talking about the incumbent and the challengers in ecommerce marketplaces and platforms. Kiri Masters gives a brief history of the changing relationships between Amazon, Walmart, Shopify and others, as well as their changing statuses in the marketplace. She tells the story of CartHook to illustrate her point about challengers, rebels, incumbents and disintermediation. Then, she gives advice on how to find your place in ecommerce and introduces the Bobsled research report entitled How Big Should Your Amazon Channel be?

Make sure you tune in to find out more!