Indi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes.

Highlights include:

- Why are we so obsessed with solutions in software?

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Who is Indi Young?

Indi is an independent qualitative data scientist, problem space researcher, coach and consultant. She’s also a globally recognised leader in inclusive product strategy and author, and if you’ve used opportunity maps and mental model diagrams - you can thank Indi.

Her books, Practical Empathy and Mental Models, have helped design and product people around the world to create more human-centred experiences and to understand - in practical terms - what it means to put people before technology.

Before becoming an independent consultant, Indi was a founding partner of Adaptive Path, one of North America’s most well known user experience agencies.

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Find Indi here:

LinkedIn: https://www.linkedin.com/in/indiyoung/

Indi’s books:

📙 Practical Empathy - For Collaboration and Creativity in Your Work:

📗 Mental Models - Aligning Design Strategy with Human Behaviour:

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/