How did the Jaipur Literature Festival expand on a global scale and gain popularity worldwide? What has stayed common among all of Namita’s books over the years? How is the literary landscape for writers in today’s world?

In the latest episode of SparX, Mukesh Bansal (Founder of Myntra and Cult.fit) is in conversation with Namita Gokhale, Co-Founder of the Jaipur Literature Festival. We discuss a wide variety of topics from the workings of JLF to its popularity among the youth. Namita outlines her writing styles, her inspirations, and her experiences. The story of how she dropped out of college to become one of India’s acclaimed authors and co-directors to one of the world’s largest literature festivals.

Resource List:

Case study by Harvard University: https://www.hbs.edu/faculty/Pages/item.aspx?num=41170

Namita Gokhale’s Blog: https://namitagokhale.in/blog/

Jaipur Literature Festival: https://jaipurliteraturefestival.org/

Mukesh Bansal at Jaipur Literature Festival: https://youtu.be/xoUiwmtAOFo?si=Gr8r84Yb9pDzBkQj

Sahitya Akademi: https://sahitya-akademi.gov.in/

Stardust Magazine Website: https://stardustmagz.com/

Kitaabnama: Books and Beyond YouTube Playlist: https://youtube.com/playlist?list=PLUiMfS6qzIMzjSnk7dsnsoCzvWjWV1Tn2&si=S_r6zemBTUztANDT