#1 Smartwatch Brand in India

#3 Smartwatch Brand in Asia

#9 Smartwatch Brand Globally

All the above feats are not from Apple, Samsung, or a legacy player in the market, but from our own homegrown Indian brand - Noise.

In this week’s podcast, we turn the spotlight on Noise : A brand that’s on a mission to offer quality smart wearables at affordable prices to its customers. 

In our conversation with Amit Khatri, Co-founder of Noise, he shared how the brand started bootstrapped in 2014, what have been the challenges and how have they scaled over the years.

We have tried to summarize some key themes & takeaways from our conversation. 

Notes - 

02:09 - Early Career & Family Background before starting Noise

05:45 - Product development & Revenue journey from 2014 to 2018

08:04 - Finalising the main categories - Smartwatch and Wireless Earbuds

09:55 - Why prioritize growing own Website instead of relying on marketplace?

12:18 - Testing your idea in the market being bootstrapped

13:36 - Vision & plan of the brand early-on

14:56 - Initial Learnings for early-stage D2C Entrepreneurs

16:16 - Focus on building the brand from Day 1

18:55 - Building and launching the first product

24:15 - Secrets of scaling from Rs.160 Cr+ to Rs.800 Cr+ Revenue

26:26 - Key elements of creating a playbook for a Rs.1000 Cr+ D2C brand

31:36 - Keeping prices reasonable while ensuring better quality

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