Finding ways to provide value to communities can be a challenge, especially when your attention and focus is more around the development of your game or studio. While this is important, looking outward and providing value to other communities can provide valuable insight and opportunities you never thought possible.

Today, Mustapha and I will be discussing different types of communities that devs can help enrich while building the integrity and authority of their brand.

Whenever you market or promote your game, it can become a little weird. Putting yourself out there and calling attention to your game can come off self-serving. Feeling this way is normal, but you should never let it hinder you from getting the word out about your game.

Today, Mustapha and I will be discussing the problems that a lot of devs face in addressing these issues by changing your mindset and understanding what you’re doing is really serving your audience.

Eventually, the game you’re making will be released. But before you get there, you need to make some important decisions to help clarify your vision, understand what you need and areas you should focus on regardless if you plan to self-publish or partner with a publisher. 

That’s why our guest today is going to share how to navigate the publishing landscape so you can be on top of your game as you get ready to launch.

When it comes to reaching out to the media, forming relationships is absolutely essential. Whether or not you’re able to hire a PR firm, not building relationships and understanding how your public image can impact others can make getting media coverage a greater challenge.

Support us on Patreon!

Thankfully, Chris Compendio shares how they have established relationships with indie devs and relation figures, providing an insider’s perspective on the best ways to build relationships with the media.

Creating a strong marketing and business foundation can always be difficult to navigate. With so many moving parts, it’s easy to let things fall through the cracks which in turn can leave you under-prepared and overwhelmed,

In this episode, Mustapha and Andrew discuss some of the mistakes that people can make when developing their games and what solutions can be used to help you establish a strong foundation and be completely prepared when you’re ready to self-publish or work with a publisher.

Given current events or any future events, we know that there’s always a boiling point when conversations of diversity in all spaces are left unchecked. In games in particular, there tends to be a lot of confusion around the correct approach to building an inclusive environment within your game's community.

With our guest Victoria Tran of Kitfox Games, we’re going to dig in and approach the challenging topic of inclusion as it pertains to games-related spaces and beyond.

Mustapha and Andrew share some new and exciting changes we have in store for the podcast and our listeners!

You can now support IGM on our Patreon page! 

www.patreon.com/IGMPodcast

Share your marketing and business stories with us and the community!

www.rengenmarketing.com/IGMmystory

As always, thanks for being such great listeners and taking action!

At some point, indie devs are going to need to take action with their PR but it can often be a challenge. Writing only press releases isn’t enough to get the attention of the press, and simply asking for coverage isn’t going to work either.

Thankfully Yohann Miniere shares his expertise and experiences on how indie devs can be creative in their approach so their next PR campaign can create awareness and strengthen their brand.

The steps to creating a community can be a challenge in itself, but community management can be something completely different. While there are some great perks that come with a community, there can also be some potential pitfalls that can lead to disgruntled community members.

Thankfully Jenny Windom of Rose City Games is able to shed some light on how to address situations that may arise and ways to circumvent or resolve conflict surrounding difficult community members.

Creating awareness for your game and building a community will always be a challenge for indie devs. There are lots of ways to do this, but one that a lot of devs seem to gravitate to is Twitter.

While organic reach on Twitter is strong, it can still be a challenge to develop effective awareness strategies that convert into a community. That’s why Niclas Marie is going to share his methods and tips on how you can ramp up your Twitter presence and still be able to focus on development.