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Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?
The mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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By Mi3 & iHeart Podcasts AustraliaThe mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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