For providers, digital quality measure adoption and the ongoing shift to value-based care in the healthcare industry often simply mean more tasks to add to their plates. How can policymakers, payers, and other stakeholders better align quality measures with the provider experience and what needs to change about communication around quality measure adjustments? In this discussion, Brad Ryan, MD, chief growth officer at NCQA, lays out how to maximize efficiency in data collection, what constitutes meaningful data, and how to support providers through shifts in digital quality measures.