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In the second episode of AdExchanger’s Industry Preview series, Sheri Bachstein describes the high stakes for advertisers as they rush to adopt privacy-friendly data strategies. She says AI is in a sweet spot to address the challenge. Bachstein is global head of IBM Watson Advertising, overseeing the company’s two media brands, The Weather Channel and Weather Underground, as well as its B2B data unit.
By AdExchanger Talks4.5
7171 ratings
In the second episode of AdExchanger’s Industry Preview series, Sheri Bachstein describes the high stakes for advertisers as they rush to adopt privacy-friendly data strategies. She says AI is in a sweet spot to address the challenge. Bachstein is global head of IBM Watson Advertising, overseeing the company’s two media brands, The Weather Channel and Weather Underground, as well as its B2B data unit.

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