Even before the 2020 pandemic sent everyone to streaming environments, NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms.

“We’ve been on a journey to invest in the convergence on media across digital and streaming for years,” says Krishan Bhatia, NBCU president and Chief Business Officer.

In this Industry Preview podcast, Bhatia gets into how advertisers are trying to achieve scale by reaching across all platforms, the future of linear TV given all its headwinds and the future of the ad pod.