Today we’re rolling out another great episode we recorded at Shop.org 2018. This time we’re interviewing Ken Fenyo of Fuel by McKinsey & Co, a professional with deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics.

Ken moderated a panel discussion at Shop.org, called “Industry Trend Casting - What You Need To Do Today And Know About Tomorrow”. This was also one of the main drivers of our discussion and a really interesting topic.