After decades working in car sales, Cole Keesling knows what buyers want and how dealerships work.

So he created a website an app called CarSnoop that helps connect buyers and sellers in a way that helps both.

Keesling talks with host Mason King about how he developed the idea, what it took to go from concept to product and the marketing push CarSnoop has underway.

Want to learn more? Read IBJ reporter Anthony Schoettle's story about CarSnoop at IBJ.com.