We sit down with Zanita Whittington, one of the original influencers, to talk about the evolving influencer landscape, how to grow as a creative and how aspiring influencers can focus on their uniqueness to make their work count. Zanita's career started as a fashion model at the age of 15 in Australia. From there she has evolved into a blogger, influencer, technology entrepreneur and now runs a full-service production studio in New York. She has worked with the worlds top brands and still counts many of them as clients. With a career spanning nearly 20 years, Zanita brings incredible perspective to an ever-changing industry. She talks about how the landscape of her industry has evolved, and how those aspiring to participate in it can focus on their uniqueness to make their work count.