Today's episode is co-hosted by Jen Hozer, a project manager at Bobsled Marketing.

Amazon is a category leader in retail and they have managed to disrupt an entire industry in the very short period of about twenty years. They have done particularly well in responding to shopper preferences. However, the brands selling on Amazon are still having some issues with part of the life-cycle journey of the consumer. This means that brands need to increase their presence on Amazon through things like branding, advertising, and influencer marketing.

We have Yola Robert with us today and she's the marketing director for Marque Media. We're going to be talking to Yola about  influencer marketing. And we will be looking at how influencers can help consumer product brands to grow awareness and loyalty. We will also be discussing how influencer marketing intersects with Amazon and how influencer marketing campaigns can really help brands to increase their sales.

Marque Media is a full-stack marketing and communications digital agency. And they do everything from social media management, to PR, to event planning and business development. At Marque Media, they work with both brands and influencers. This gives them a unique advantage when working with brands, as they have a list of more than 20 000 influencers. And they work with a vast range of different brands too.

Marque Media is made up of a small yet passionate team of visual perfections who capture their client’s visions and transform them into beautiful brand identities and elegant digital marketing campaigns. The team at Marque media is made up of savvy social media experts, who are there to assist you through every step of your brand’s social journey. They know what it takes to execute results-driven social media strategies that transform your brand’s social presence from average to amazing. Tune in today to find out more.

KEY TAKEAWAYS

• Yola explains what goes on at Marque Media.
• Most brands start with social media strategy and a little PR.
• Any kind of marketing campaign or initiative really needs to be cohesive.
• What really makes brands sales and SEO take off.
• The kind of results that are to be seen when consumer product brands work smartly with influencers.
• Reaching new demographics with influencer marketing campaigns.
• The really unique exposure that brands get with influencer marketing.
• An overview of Amazon's influencer program.
• Amazon's influencer program is a great way for influencers to monetize their audience.
• Why you can sometimes get an influencer at a better rate if your products are already on Amazon.
• There are many different types of influencers.
• How the team at Marque Media helps brands to figure out what their budget should be for each influencer.
• How results are measured and proved to brands.
• The channels that are used to track the results.
• The kind of brands that work very well with influencer marketing campaigns.
• The CEO at Marque Media was a successful influencer when she opened the agency.
• Yola feels that as if influencers are turning into their own mini-brands.

MENTIONED IN THIS EPISODE

 

• Yola's email: [email protected]
• Yola on Instagram: @yolarobert
• Marque Media on Instagram: @marque.media
• Marque Media CEO on Instagram: @theambitionista
• Marque Media's website: https://marque.media/

 

The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at [email protected] and get your 2018 updated and revised edition.