The new American archetype known as the “Influencer” has existed in various forms long before the advent of social media, and long before Kendall Jenner and the offensive brand activism of a now infamous Pepsi commercial. For this episode, we will trace the history of how corporate brands have used the idea of personal “authenticity” to sell us shit we don’t need since the mid 1800s: we’ll hear about the early form of visual social media that swept America in the 1860s, the story of the first living brand, Aunt Jemima, the handcrafted PR industry created by Sigmund Freud’s propagandist nephew, the skateboard sponsorships of the late 1990s. We’ll look too at the psychological and biological imperatives behind the “brand”, both those of companies and those of our own, and whether this thing we call authenticity even exists at all.

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American Hysteria is written, produced, and hosted by Chelsey Weber-Smith

Sound design by Clear Commo Studios

Research and co-writing by Riley Smith

Co-produced and edited by Miranda Zickler

Voice acting by Will Rogers

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