Influencing Insider

Influencing Insider

By InfluencingNewsNews Commentary
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Influencing Insider episodes

  • Influencing Insider with SMH & The Age, Sarah Berry

    The Sydney Morning Herald/The Age Lifestyle and Health section covers all things including Fitness, Diet, Babies and other day to day life activities. Leading their coverage is Sarah Berry, Lifestyle Health Editor for SMH/The Age.

    She joins Influencing Insider on Thursday 26th September at 1pm to discuss:

    • Her experience writing in the Lifestyle/Health space
    • How Sarah develops stories
    • The kinds of content her audience responds to
    • About Sarah Berry

      Sarah has been Lifestyle Health Editor for the Sydney Morning Herald and The Age since 2016, previously working as a journalist for the Sydney Morning Herald while also previously working at ACP Magazines and at The Australian Woman’s Weekly Magazine.

      27 min
    • Insider with Tegan Jones

      Have you heard?! Weird Tech Media has officially been launched! 🚀

      Tune in for a very special episode of Influencing Insider where we'll be looking at Weird Tech: the brand new offering from award winning duo Rae Johnston and Tegan Jones.

      Co-founder and Co-CEO Tegan Jones joins us this Friday 6th September at 2pm - you can get ahead and download the brand new Weird Tech media kit attached here.

      Can’t make it? No worries, register anyway to learn how to access the replay afterwards.

      About Tegan Jones

      Tegan is a Senior technology journalist with SmartCompany. Prior to her present role, she was the Editor of Gizmodo Australia and Global reviews editor at Finder. An award-winning journalist, she has been reporting on technology, telecommunications and gaming for the past 10 years, and regularly appears on mainstream media channels as an expert tech commentator. Her previous roles include Reporter and Editor across Business Insider, Lifehacker and Kotaku Australia.

      20 min
    • Media & Marketing PR with Mi3 Australia's, Kalila Welch

      Did you miss us?! We sure missed our audiences 😊

      Now Mi3 seeks to build conversations around consumer trends, brands, marketing, agencies, media, CX, martech, e-comm and adtech. That's a LOT of ground, so we're looking forward to speaking with Senior Journalist Kalila Welch this Thursday 29th August at 1pm to discuss:

      • What Mi3 Australia covers, their audience and their content objectives
      • Connecting with audiences and staying on top of their dynamic topic areas
      • The stories Kalila has found the most interesting to work on in her career.
      • About Kalila Welch

        Kalila Welch is the Senior Journalist of Agency and Media at Mi3 Australia. She was previously at Mumbrella. She currently takes charge of overseeing the daily AI-powered newsletter, Fast News editions, while also covering news and features for agency. Welch has a solid background in the media and marketing space, and an analytical lens for the trends, challenges and opportunities in the industry.

        About Mi3 Australia

        Mi3 is designed to be different in its conversations bridging consumer trends, brands, marketing, agencies, media, CX, martech, e-comm and adtech. Our editorial mandate is to provide intelligent and challenging perspectives from industry on the key themes that are shaping it now and into the future.

        26 min
      • Tech & Business PR with The Club's, Stephanie Palmer-Derrien

        Sharing stories of women in tech, startups and the world of work; The Club explores the awkward, eye-roll moments and the inconveniences that only women seem to have to deal with.

         

        Co-founder and Editor Stephanie Palmer-Derrien joins us on Influencing Insider this Thursday 4th July at 1pm to discuss:

         

        • What The Club covers, their audience and their content objectives

        • How to best share your news content with Stephanie

        • The stories Stephanie has found the most interesting to work on in her career.

        •  

          About Stephanie Palmer-Derrien

          Palmer-Derrien is a freelance writer, journalist and word person, specialising in startups, tech and small business. Stephanie is also the co-founder and editor of The Club as well as media advisor at Newsary. She was previously startups and technology editor at SmartCompany, and deputy editor at Black Knight Media in London, working on financial services trade publications. She has also dabbled in travel and lifestyle journalism.

           

          About The Club

          The Club is a fortnightly newsletter created by Marie Dowling and Stef Palmer-Derrien, two business buddies navigating the tech, startup and small biz world with toddlers in tow. They're here to amplify the voices of those making it work, so you know you’re not doing it alone.

          24 min
        • Business, Current Affairs, Politics & more with Crikey's, Gina Rushton

          This week we welcomed to the show Gina Rushton, Author & Editor for Australia's best independent news publication Crikey!

           

          Gina joins us on Influencing Insider this Friday 21st June at 1pm and will discuss:

           

          • What Crikey covers, their audience and their content objectives

          • How to best share your news content with Gina

          • The stories Gina has found the most interesting to work on in her career.

          •  

            About Gina Rushton

            Gina is currently editor of independent news and analysis website Crikey. She has worked as a journalist for a decade holding reporting or editing roles at Nine, Australian Associated Press, AAP FactCheck, The Australian and BuzzFeed News. She has also been published in The Guardian, Vogue, Harper's Bazaar, The Monthly, The West Australian, Business Insider Australia, O&G Magazine and The Saturday Paper.

             

            About Crikey

            For over 20 years, Crikey set out to explain and dissect the news agenda for an intelligent, sceptical, socially and politically aware audience. Their readership of 2.5 million each year expects more than just to read the news – they want to understand the news from a truly independent perspective. Independent from the mainstream media, and in some instances, independent from their own views.

            20 min
          • Business PR with The Australian Financial Review's, Myriam Robin

            Come join us on Influencing Insider next week as we sit down with The Australian Financial Review's Rear Window Editor Myriam Robin, Thursday 13th June at 1pm to discuss:

            • Rear Window and what attracts their audience
            • What makes and breaks a news story
            • The stories Myriam has found the most interesting to work on in her career.
            • About Myriam Robin

              Robin started in journalism in 2011 at small business publication SmartCompany, where she became deputy editor. She moved to Crikey as a media reporter in 2013 and was hired as a financial markets reporter at the Financial Review in 2017. She became a Rear Window columnist later that year.

              About The Australian Financial Review

              The Australian Financial Review is Australia's only national financial newspaper, and as such is considered one of the country's leading authorities on business, finance and political news. Every day, The Australian Financial Review uses its vast international resources to bring readers the latest in world news and global business trends.

              17 min
            • Lifestyle PR with Cosmopolitan’s, Katarina Kroslakova

              "Cosmopolitan Australia’s vision is clear: to uplift, empower, and champion women while having an absolute blast doing it."


              The much loved Cosmopolitan magazine will return to our shores after a six year hiatus in August. Leading this charge is editor-turned-publisher powerhouse Katarina Kroslakova.


              Publisher & Editor-in-Chief of Cosmopolitan Australia and T Australia, Kroslakova sits down with us on Influencing Insider next Thursday 6th June at 1pm to discuss:

               

              • Cosmopolitan’s story: the history, the audience & content philosophy

              • How to share your news content with Katarina

              • The stories she has found the most interesting to work on in her career.

              •  

                About Katarina

                Kroslakova is a former journalist and editor-turned-publisher of Cosmopolitan Australia and T Australia: The New York Times Style Magazine. She was the editor of The Australian Financial Review's Life & Leisure lifestyle supplement, a role she assumed in 2010 having contributed on a freelance basis to the publication prior to that. Katarina writes about food and wine, fashion, retail, jewellery, beauty and grooming, design, architecture, property, motoring, sport, the arts, philanthropy, travel and health.


                About Cosmopolitan Australia

                Lifestyle publication Cosmopolitan is set to return to the Australian market after six years with a local dedicated print edition released in Spring. The return of Cosmo Australia is led by publisher Katarina Kroslakova’s local publishing house KK Press in collaboration with Hearst Magazines International.

                31 min
              • Lifestyle & Beauty PR with The Australian’s, Sophie Howe

                Lifestyle Editor for The Australian and Freelance Journalist Sophie Howe join us on Influencing Insider next Friday 31st May at 1pm to discuss:

                 

                • What stories Sophie covers - and the different publications she has worked with

                • How to pitch lifestyle and beauty stories from her perspective as a freelancer

                • The stories she has found the most interesting to work on in her career.

                •  

                  About Sophie

                  With over 10 years of experience as a beauty, lifestyle & wellness journalist, Sophie has worded with brands such as THE ICONIC, NET-A-PORTER, and Are Media. Her work involves curating and showcasing beauty and lifestyle offerings, creating effective content strategies, and covering topics ranging from skincare, makeup, and haircare to wellness, sustainability, and lifestyle.

                   

                  About The Australian

                  For over half a century, The Australian has been the country’s most trusted source of news, insight, analysis and opinion.The daily newspaper provides a full breadth of coverage across politics, business, sports, entertainment, technology, lifestyle and breaking world news.

                  27 min
                • Lifestyle PR with gloss etc’s, Sarah Tarca & Sherine Youssef

                  Designed like a glossy magazine page, gloss etc delves deeper than an Instagram caption, but is snappy enough for today’s time-poor women, delivering an edit of the best beauty products, tips and expert advice, straight to their inbox.


                  Co-founder's Sarah Tarca & Sherine Youssef join us on Influencing Insider next Thursday 23rd May at 1pm to discuss:

                   

                  • What gloss etc covers - and why their audience stays engaged

                  • How to best share your story ideas with Sarah & Sherine

                  • The stories both have found the most interesting to work on in their careers.

                  • About Sarah & Sherine

                    With more than four decades of industry experience between them, ex-marie claire beauty directors, Sarah Tarca and Sherine Youssef have long been the go-to girls for family and friends looking to cut through the clutter and find products that work.


                    About gloss etc

                    gloss etc, is a weekly beauty newsletter, a platform where Sarah and Sherine can share honest advice and reviews in a way that’s relevant for the modern reader and consumer. Launched in November 2020, gloss etc's newsletter has over 4K subscribers and averages a 60% open rate and 222K monthly impressions.

                    27 min
                  • Lifestyle & Beauty PR with Are Media’s, Elise Wilson

                    Influencing women since the 1930s, Are Media are now Australia and New Zealand’s leading multi-channel publisher, reaching 9 in every 10 Australian women every day. Iconic brands such as New Idea, Woman’s Day and Who have helped define the lifestyle genre within the Australian media landscape.

                     

                    Category Beauty Editor for Are Media Elise Wilson joins us on Influencing Insider this Thursday 2nd May at 12pm to discuss:

                     

                    • What Are Media covers - and why their audience stays engaged

                    • How to best share your story ideas with Elise

                    • The stories Elise has found the most interesting to work on in her career.

                    •  

                      About Elise Wilson

                      Elise currently works as the category beauty editor at Are Media, writing for some of the most popular magazines in Australia such as New Idea, Woman’s Day, Who, Take 5, That’s Life, and TV Week.

                       

                      About Are Media

                      Are Media is the leading company in Australia for women’s content, driven by their beloved brands and engaged consumers. They create content, experiences and ecommerce opportunities across digital, magazines, social channels, videos, podcasts and events. Their aim is to inform, inspire, influence and enable our audience to connect with the things they are passionate about across beauty, food, fashion, travel, parenting and entertainment.

                      24 min

                    About Influencing Insider

                    From the publisher's feed

                    The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.