Influencing Insider

Influencing Insider

By InfluencingNewsNews Commentary
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Influencing Insider episodes

  • Media & Marketing PR with Mediaweek's, Brittney Rigby

    An award-winning and newly-promoted Editor at Mediaweek, Brittney Rigby joins us on Influencing Insider this Friday 12th of April at 2pm and will discuss:

    • What Mediaweek covers, their audience and their content objectives
    • How to share your news content with Brittney
    • The stories Brittney has found the most interesting to work on in her career.
    • About Brittney Rigby

      Brittney Rigby is the Editor at Mediaweek.com.au. Previously, Rigby previously served as deputy managing editor at Mumbrella and was most recently the national head of communications at DDB Group Australia, an executive leadership position which also saw her sit on the creative agency’s global communications team. She brings more than 10 years of experience to the role and has contributed to a range of industry titles locally and internationally, in addition to writing regularly for the likes of The Guardian, The Sydney Morning Herald and SBS.

      About Mediaweek

      Mediaweek is a highly respected trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media. Dubbed the media industrys bible by The Australian, it was created by publisher Philip Luker in 1990. In 1999, James Manning took over the publication as publisher and editor. In 2008, Mediaweek TV began on Sky News Business Channel and the magazines infamous podcasts began a year later in 2009.

      27 min
    • Tech PR with The Age & Sydney Morning Herald's, David Swan

      Fresh off his Gold Lizzie win at the 2024 IT Journalism Awards – Technology Editor at The Age and Sydney Morning Herald, David Swan joins us on Influencing Insider this Thursday 28th of March at 1:30pm and will discuss:

      • What The Age & Sydney Morning Herald covers, their audience and their content objectives
      • How to share your news content with David
      • The stories David has found the most interesting to work on in his career.
      • About David Swan

        David Swan is one of Australia's leading technology reporters and editors. Previously the Technology Editor for The Australian newspaper, David has appeared regularly as a tech expert on TV and radio and has been awarded Australia's best technology industry journalist numerous times at The Lizzies, Australia's national IT Journalism awards.

        About The Age & Sydney Morning Herald

        The Sydney Morning Herald and The Age are Australia's most respected publishers, setting the standards for journalistic excellence for Sydney, Australia, and the rest of the world. From breaking news, to travel and fashion, The Age & SMH continue to transform the way Australians get their news.

        30 min
      • Science & Tech PR with New IT Journalist of the Year nominee Petra Stock

        This week we welcome to the show, 2024 IT Journalism Award finalist Petra Stock, Science Journalist for Cosmos Magazine


        Petra joins us on Influencing Insider this Thursday 21st March at 1pm and will discuss: 

        • What Cosmos covers, their audience and their content objectives

        • How to share your news content with Petra

        • The stories Petra has found the most interesting to work on in her career.


        • About Petra Stock

          Petra Stock is a Science journalist for Cosmos Magazine reporting on all things science, tech, education, climate change and environment. Petra has an extensive portfolio of published work as both a journalist and engineer– including news, online and magazine features, investigations and explainers – across magazine, online and podcast formats in Cosmos, Nine, The Age, Australian Geographic, Crikey and RenewEconomy.


          About Cosmos Magazine

          Cosmos is a quarterly science magazine. Their aim is to inspire curiosity in ‘The Science of Everything’ and make the world of science accessible to everyone. They deliver the latest in science with beautiful pictures, clear explanations of the latest discoveries and breakthroughs and great writing. Winner of 47 awards for high-quality journalism and design, Cosmos is a print magazine, online digital edition updated daily, a daily and weekly e-Newsletter and educational resource with custom, curriculum-mapped lessons for years 7 to 10.

          20 min
        • Finance PR with Money Magazine’s, Michelle Baltazar

          Learn how to get your stories on Money Magazine this Thursday on Influencing Insider 🎉

          From property, to budgeting, to investing and everything in between, Money Magazine breaks down everything people need to know when it comes to finances.

          Leading the team is Editor-in-Chief Michelle Baltazar who joins Influencing Insider on Thursday 14th March at 1pm to discuss:

          • Money Magazine, their areas of interest, and what attracts their audience
          • How to best share your story ideas with Michelle
          • The stories Michelle has found the most interesting to work on in her career.
          • About Michelle Baltazar

            Michelle is the executive director - media at Rainmaker Group, publisher of Money Magazine, The Sustainability Report, Industry Moves and Financial Standard. She has been Editor-in-Chief of Money Magazine since 2019 after Rainmaker purchased the title from Bauer Media.

            About Money Magazine

            Money Magazine is Australia’s longest-running, highest-selling and most-read personal finance magazine. The title provides clear, easy-to-understand financial information, helping everyday Australians save and invest their money since 1999.

            26 min
          • Consumer Tech PR with Freelance Journalist, Nick Ross

            Consumer Tech PR with Freelance Journalist, Nick Ross 

            With more than 20 years in the industry, Freelance editor and journalist Nick Ross has worked across a dozen publications in technology, including some big names: iTWire, ABC, Tech Radar, iTnews, CRN, PC Gamer, Business IT, to name a few.

            Nick Ross joins us on Influencing Insider this Thursday 29th Feburary at 1pm and will discuss: 

            • The different publications he oversees

              • How to best share story ideas with Nick

                • The stories Nick has found the most interesting to work on in his career.

                • About Nick Ross

                  Nick has been a technology columnist for Fairfax/Nine since 2015. He also hosts two podcasts. Meta - a podcast about podcasts, and The Helpdesk - a daily technology podcast alongside former Which-50 editor Tess Bennett.

                  About iTWire

                  iTWire is a powerful source of top-line IT&T news, information and community for industry professionals. They put tech news and developments from around the globe into perspective, covering all the important sectors of IT&T in Australia and globally, with a strong emphasis on government. iTWire’s audience is comprised of senior IT&T professionals, CEOs, CIOs, department heads and other managers. These leaders rely on iTWire to stay informed and maintain their competitive edge.

                  28 min
                • Travel PR with Traveller’s, Craig Tansley

                  Come escape with us this week, as we talk to Australia’s go-to guide for everything travel related 🌏

                  Freelance Travel Journalist for Traveller at The Sydney Morning Herald, Craig Tansley joins us on Influencing Insider this Thursday 22nd Feburary at 1pm and will discuss:

                  • What Traveller covers - and why their audience stays engaged
                  • How to best share your story ideas with Craig
                  • The stories Craig has found the most interesting to work on in his career.
                  • About Craig Tansley

                    Craig Tansley is a freelance travel writer based in Melbourne, Australia. After gaining a journalism degree from the Queensland University Of Technology, Craig wrote for sports and music magazines before becoming a travel journalist in 2000. He now writes for many of Australia’s most prestigious newspapers and magazines – writing regularly for everyone from the Australian Financial Review to the Sydney Morning Herald and International Traveller.

                    About Traveller

                    Traveller is an essential resource for Australians who love to travel, published daily online and every Saturday and Sunday in The Sydney Morning Herald, The Age, the Sun-Herald and The Sunday Age. They are dedicated to providing the best travel advice by offering the perfect mix of inspirational content and comprehensive destination guides with things to do and places to stay.

                    25 min
                  • Consumer Tech PR with SafeWise Australia's, Georgia Dixon

                    SafeWise Australia provides the latest comparisons, advice and review for smart home and security products. Managing editor Georgia Dixon joins Influencing Insider next Thursday 15th February at 1pm to discuss:

                    • What SafeWise Australia covers
                    • How to share stories with their audience
                    • The best ways to pitch SafeWise Australia
                    • About Georgia Dixon

                      Georgia Dixon is the Managing editor at SafeWise Australia. Georgia has 10 years of experience writing about all things tech, entertainment and lifestyle, with bylines on Reviews.org, 7NEWS, Stuff.co.nz and in TechLife magazine. In 2015, she graduated from the University of Sydney with a Bachelor of Arts, specialising in digital cultures.

                      About SafeWise Australia

                      Whether it be popular products, how to guides, explainers, SafeWise Australia provide resources to help Australians face the unique challenges our country faces, making their mission to embrace safety as a lifestyle, turn their homes into sanctuaries and invest in their communities.

                      14 min
                    • Tech & Gaming PR with GamesHub's Stephanie Panecasio

                      “GamesHub aims to promote the talents of Australian writers, and foster new voices and perspectives”

                      The new Managing Editor, Stephanie Panecasio joins Influencing Insider on Thursday 8th February at 1pm to discuss:

                      • What GamesHub covers
                      • How to pitch stories to GamesHub
                      • The best time to pitch GamesHub
                      • About Stephanie Panecasio

                        Stephanie Panecasio is the Managing Editor of GamesHub. Prior to her role, she was the Associate editor of CNET, covering all things tech, culture, science and entertainment. Stephanie was also a freelance host and presenter, where she streamed music and games on Twitch. Additionally, she was a part of the inaugural Working Lunch program in 2018, being mentored by notable people in games.

                        About GamesHub

                        GamesHub is a video game news, reviews, and features site dedicated to creating approachable games coverage for everyone. With a focus on recognising games as creative works first and foremost, and a commitment to comprehensive coverage of the Australian industry, GamesHub wants to expand how people think about and appreciate games from all over the world.

                        24 min
                      • Technology & Cybersecurity PR with KBI.Media's Karissa Breen

                        “We all want to lift the global security posture, and we’re actually doing things to make that happen”

                        KBI.Media’s Head of Cyber Security Journalism, Karissa Breen joins Influencing Insider this Thursday 23rd November at 1:40pm to discuss:

                        • KBI.Media's audience and their areas of coverage
                        • How to best share story ideas with Karissa
                        • The stories Karissa has found the most interesting to work on in her career.
                        • About Karissa Breen

                          Karissa Breen is the Head of Security Journalism at KBI.Media. She sets the benchmark for their writers and creates security content that resonates with an executive audience at the intersection of business and technical operations.

                          About KBI.Media

                          KBI.Media is the leading hub for cybersecurity news and updates. Between the content produced in-house; their new streaming show, 2Factors, deep-dive articles, as well as their flagship podcast, KBKast - plus the articles and podcasts from our clients and partners, they have the security industry covered.

                          28 min
                        • Society & Culture PR with Missing Perspective's Natasha Gillezeau

                          Imagine a news and storytelling platform that aims to bridge narratives and emphasise the importance of representing diverse communities in mainstream media.

                          Missing Perspectives does just that.


                          Product & Strategy Lead Natasha Gillezeau joins Influencing Insider to discuss:


                          • What Missing Perspectives covers and their editorial goals
                          • What sets their audience apart
                          • The best ways to share news with Missing Perspectives

                          • About Natasha Gillezeau

                            Natasha Gillezeau is the Product & Strategy Lead at Missing Perspectives. Prior to her role, she was a Reporter at Australian Financial Review, specialising in technology, media and marketing and GQ Australia. Gillezeau focuses on working with the reporter base at Missing Perspectives and leads the development of a software product set to launch in November.


                            About Missing Perspectives

                            Founded by Phoebe Saintilan-Stocks, Missing Perspectives platforms diverse female storytellers from around the world and shares their unique experiences and perspectives with

                            20 min

                          About Influencing Insider

                          From the publisher's feed

                          The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.