Tiffany Chaplin is a client of Team AP Consulting and the founder of Good on Paper, a brand and web designing agency that caters to female influencers. Tiffany started out in advertising and worked with Merkley + Partners in New York City for almost 4 years. After deciding to build up her own business in the online space, Tiffany used her expertise in advertising to launch Good on Paper. In this episode, she discusses what being an influencer means, how to level up in the influencer space, and the value of having an identifiable brand that is entirely your own. She also shares what she did in her journey from solopreneur to full-blown agency!

0:58 — Tiffany's background

1:35 — To niche down or not to niche down

3:13 — Advertising principles in today's influencer space

6:27 — What makes someone an influencer

10:56 — Closing the gap from content creator to business owner

15:10 — Dealing with negativity in the online space + the work that goes into being an online influencer

19:00 — Owning your business rather than just renting it

29:20 — Leveling up from solopreneur to agency

33:57 — Rapid fire questions for Tiffany

Resources:

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