Informed: the podcast for LinkedIn® users

There are 5 key questions to ask yourself before you post on LinkedIn™️.

If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️.

• NEW profile 'goals'
• Connections vs followers - your feedback
• How to promote a podcast, or anything else on LinkedIn™️
• A Hashtag u-turn or misinformation?
• Have you checked your profile URL preview lately?
• Daniel Roth the dictator and the arrogance of LinkedIn™️!
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year. How exciting!

More on that later but here's the other things I covered in this weeks podcast:

• Are search filters going to become a premium feature? 👎
• An update of profile custom buttons 👍
• Do you hide your connections? 🤔
• Are LinkedIn Notifications The New Homepage Feed? 🤔
• LinkedIn™️ introductions make a return...ish! 👎
• About this profile becomes more prominent 👍
• Does AI generated content put you off the 'author'? 🤔

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer!

That plus,

• Passkey access is coming to LinkedIn

• 10 free AI courses on LinkedIn Learning

• Generative AI comes to Sales Navigator

• Do Thought leader ads damage subsequent posts reach

• Verified profiles get a makeover

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

The news broke last week that LinkedIn have decided to dump hashtags.

In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is.

That plus;

• Update on search alerts

• New cybersecurity woes

• Search filters for dating?!

• New link for 'build a resume'

• Profile website links update

• Profile verification waitlist

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I've been hit with some sort of lurgy that has stolen my voice!

So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen?

According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed?

That plus;

• Company page content is showing signs of better reach

• A new 'personalised' home page feed

• Thought Leader ads are now rolling out to all companies

• New mobile search design

• New Article publishing design

• New search alerts

• New Brand partnership label on posts

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'.

They can be very dangerous!

That plus;

• Font changes on LinkedIn
• The job title search optimisation dilemma
• Could collaborative articles be more important than we thought?
• LinkedIn add Microsoft Designer for AI image posts
• New profile sections in Featured
• Sort feed added to the mobile app

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

A special episode to celebrate the 400th episode.

I swap seats this week and find myself being interviewed by Lynnaire Johnston.

"What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?"

It’s LinkedInformed, episode 400.

Thanks to all those who contributed to this special celebration episode.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own.

In addition to that...

• A new 'Active Group' badge that misses the point!
• More feedback on the services marketplace
• Do more followers improve engagement levels?
• Feedback on a new LinkedIn authors' posts
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I've been away in Greece for 10 days...it was pure bliss!

While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all!

The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification.

As you would imagine,I have a few things to say about it!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.