Informed: the podcast for LinkedIn® users

This is the talk that I gave at LinkedSummit in Odense, Denmark this year.

We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few.

So we need to find the sweet spot! 

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This weeks episode is inspired by a post I saw that included this line;

"Don’t believe the bullsh!t that “commenting on others posts is the best way to grow”

So I thought it would be worth examining this in more detail.

Also in this episode;

• What's going on with Events messaging?
• Services Marketplace - dormant or important?
• Does unfollowing someone will reduce your relevance to them?
• Why I haven't published a book
• Is 'Open for work' worth having on your profile?
• A text-only Fathers day post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark.

I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations.

That plus a few new features and some features LinkedIn are retiring.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I return to the hottest topic in town!

Artificial intelligence and how it can be utilized on LinkedIn.

I'm no expert and these examples are very basic, but I'm hoping you might find them useful

That plus;

• A new and very useful update to Sales Navigator
• New Recruiter features that every job seeker should know about
• Feedback on the new 'conversations happening now' feature
• A very creative post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your presence known and stand out from the crowd. By applying these tips, you'll significantly improve your visibility on LinkedIn and attract more career opportunities. So, grab your notepad and pen, and let's dive into the world of LinkedIn visibility.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly check whether the author has posted it on LinkedIn and they haven't. What do you do next?

Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help?

That plus:

• Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider.
• You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care?
• Did Fiverr game the algorithm by changing the job titles of their staff?
• LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program.
• LinkedIn starts to test AI-generated posts
• A technique for getting great results from Chat GPT
• The dangers of AI - humanity could be at risk!
• A royal post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I chat with the LinkedIn ads guy AJ Wilcox.

AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts.

Hear what AJ has to say and make your own mind up!

That plus

• New call to action button on profiles
• Why your follower numbers may have dropped
• LinkedIn Stats from 2022 - if you can make any sense of them!
• A positive change to hashtags
• LinkedIn reveals a little more about how the feed algorithm works
• A unique first for post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation.

Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn!

But is that true? 

How do they manage to make so much time for Linkedin?

I will share my thoughts and ideas on that this week plus;

• Are the BBC stuck in a time warp?
• The new LinkedIn Content Academy
• Employee verification advances
• A useful Hashtag tool
• The great GIF mystery
• Improvements to collaborative articles

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfer bus' if we want to increase our visibility...but are we teaching or preaching?

That plus 5 new features and an excellent video post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!"

Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently.

Sponsored posts will eventually lead to poor organic reach.

Poor organic reach will see LinkedIn decline to just being a job board again.

This could be the beginning of the end!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.