Informed: the podcast for LinkedIn® users

Fake, fake, fake!

Fake profiles are everywhere! And they are in danger of killing this valuable resource

What can LinkedIn do to stop them and what can we do to help?

This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Are you bored by your feed❓ Do you see too many viral posts or content from the same authors? Perhaps you could try one of your other 2 feeds?

Also;

• Profile verification won't happen for small company employees
• New industry classifications might impact your profile
• Auto-captions are finally here!
• Native post-scheduling insights
• The author of this post of the week got banned for replying too much!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency.

Also;

• Are LinkedIn being disingenuous about the recent HiQ ruling?
• I chat with John Espirian about this years algorithm research
• An amusing and very topical Twitter related post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Does it help the visibility of your content to be featured in the LinkedIn 'Today’s News & Views' or 'Daily Rundown'?

And if so, how can you improve your chances of being featured?

That plus;

• An update on 'About this profile'
• LinkedIn native post scheduling insights
• LinkedIn Recruiter now helps you find your own employees!
• A new LinkedIn post preview and format tool.
• Are LinkedIn avoiding accessibility?
• A company page that invites you to recruit it's employees!
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I decided to take a fresh look at Skills to see whether they have improved.

Also covered;

• Headlines still count for search results - confirmed!
• The new 'About this profile' feature...is it any good?
• New LinkedIn AI goes head-to-head with AI-based image generators
• Will LinkedIn's new 'suspicious message' feature be a help or a hindrance?
• Microsoft's quarterly financial results show continued growth for LinkedIn
• Should we stop Liking before we comment?
• How can you accurately measure the impact of Dwell time (posts)
• Finding your old posts
• New types of links for image, video, and template posts

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to another edition of LinkedInformed. This week I'm covering;

• LinkedIn accept defeat on Re-sharing
• LinkedIn Top Startup lists
• Sales Navigator 'Deep sales'
• Where is the LinkedIn Podcast Network?
• Native post scheduling is close
• Thoughts on the new UK Creator Accelerator Program cohort
• Keywords in profile headlines
• How to leverage being tagged in a post
• What to write in company page post comments
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to LinkedInformed 371. Here's what you can expect this week...

• The strength of (moderately) weak ties and how this applies to LinkedIn
• New Page commitments
• Scheduling content with Aaron Pickering
• Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

How to research people effectively on LinkedIn and how to use what you find.

• Plus Finding people to tag in your posts
• Finding comment-worthy content
• LinkedIn conquer Germany
• Could the new focused inbox kill InMail?
• The story behind last weeks post of the week.
• A post of the week about branding

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message;

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look at a failed post that had great potential and examine how it could be changed to attract more engagement.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.