Informed: the podcast for LinkedIn® users

That is the question!

With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again.

A short episode this week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it can’t be denied that such posts typically attract high engagement so I thought it would be a good idea to explore this technique and evaluate whether it’s a good idea or not!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

What are you doing with your connections?

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Do you need it?

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Should LinkedIn primarily be a source of information or a networking platform?

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Does it help with engagement or is it just egotistical nonsense?

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

LinkedIn connections: Do you need them?

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck!

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.