Informed: the podcast for LinkedIn® users

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• New Podcast network
• Why video captions are important
• What to do if your post gets taken down
• Better post analytics coming soon
• Does reducing connections improve post reach?
• New features to services page
• CAP expands to India
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us.

In this episode, I share some useful tips on how to bring your personality to your posts

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content?

We work hard to produce great quality content but are the right people seeing it? Is this something we can control?

The answer is yes…and no!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.