Informed: the podcast for LinkedIn® users

What would you spend your time doing if you only had one hour on LinkedIn™️ per week?

Is it possible to have impact in that time?

A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week?

That plus:

• Two new features
• Your plummeting SSI means nothing!
• How much?! Is LinkedIn™️ Recruiter overpriced?
• Premium Duo pricing announced
• Top Voice requirements are tightened
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this weeks episode I discuss my predictions for LinkedIn™️ this year.

I've always said that there are 3 LinkedIns:

• The company
• The platform
• The community (us)

My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us.

Topics covered:

Introduction

07.00 New features

24.30 My predictions for 2025

53.15 Is the trend towards video damaging the reach of other great content?

60.00 UpLift Live conference in March

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses.

We talked about the following topics

• Growing up in Northern Ireland during the troubles.
• Going to a school situated along the 'murder mile'!
• Why she left Belfast to study in Scotland
• How her travels have taken her around the world three times!
• Her early career in IT support including working for a massive corporate and why she eventually joined the NHS.
• Starting her own business and being risk averse
• The impact of losing her Dad when she had a 4 week old baby
• The advice she received which guided her towards social media training
• The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought
• How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers
• How she once turned criticism into a successful LinkedIn™️ post
• Being a feminist
• Her passion for small businesses
• Meeting the King! 👑
• Being an empath in business
• Whats on her happy list
• A book recommendation

Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

How the new feed is quietly stifling engagement.

Also covered in this week's episode:

• Audio events are being scrapped
• How the 'see more' can be a curse
• New - enhanced profile cover slideshows
• More job losses at LinkedIn
• Elon's cringe comment
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Has your network grown out of control?

Do you think it might be time to disconnect from a few?

Does it make sense to do it and will it help you?

What is the best way to go about it?

In this episode I try to answer all those questions plus:

• Not all subscribers are the same
• Positivity and LinkedIn™️
• The Recruitment Network support automation
• LinkedIn shares tips for posting short videos
• LinkedIn's new 'Build your voice' hub
• Post of the week

I also briefly talk about this brilliant post from Richard van der Blom

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!

Also covered in this episode:

• New 'Open to volunteering'
• 55 million users are now verified
• LinkedIn launches “Know-How That Sticks” campaign
• Lazy iOS mobile version histories
• The dangers of outsourcing messaging from your account
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode:

• Latest statistics from LinkedIn™️
• Update on Services
• The new AI hiring assistant
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. 

But the vast majority of those profiles aren't really freelancers or even service providers!

In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant!

Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented.

This is what I think they could do to improve it.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts … you can be a LinkedIn™️ superuser!

But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people.

More of that later, the other topics covered in this episode are:

• Have LinkedIn™️ really stopped training their AI with our content?
• A few new features and a couple of retirements!
• Is LinkedIn one of the worst social media platforms for your privacy?
• LinkedIn™️ want you to show personality without being 'personal'
• An update to Dwell time
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

"It must be less than 60 secs"

"You don't want Likes"

"LinkedIn™️ favour advice/helpful videos"

"A headline is essential"

There is lots of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses.

I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed.

More of that later, the other topics covered in this episode are:

• Another job scam DM that could easily be prevented
• New: Share a quote from articles
• Sneaky LinkedIn have quietly added a new data privacy setting
• Premium 'Leads' in Services
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.