Informed: the podcast for LinkedIn® users

This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew.

Postbag

Ashley Leeds: Premium banner image buttons

Caryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How important do you think this is? How often should one be doing this? How do you decide what’s worth sharing, and what’s not?

———

Phill Agnew interview: our final speaker at UpLift Live 26 on 26 March 2026. Get your ticket at uplift-live.com and see all speaker interviews at uplift-live.com/speakers

More in this episode:

• Conference planning video
• Banner image size blog
• About those post-it notes

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Being away for a week in Milan did wonders for people asking me questions for the show!

Richard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the effort?

Ashley Leeds: How are LinkedIn group recommendation emails generated? How is your Espresso+ podcast on Apple?

Kate Clark: What's your view on LinkedIn events?

Caryn Yuen: Some experts recommend posting daily to build your personal brand, and some even suggest posting multiple times a day. What posting frequency would you recommend on LinkedIn, and why?

Also in the show:

Updates on my speaking gig in Milan, with slides for Espressians.

Banner image safe zone tip

Saves and sends – how to access what you've saved

Link click analytics

MS earnings call FY26Q2

Open Profile Premium messaging

Top Voices UK

UpLift Live price rise to £299 on 14 February. Get your tickets for our third annual conference in Birmingham on 26 March soon!

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

This week we look at audio pronunciation on your profile.

Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won’t in the broader LinkedIn universe? Does it just come down to trial and error?

• Is your security certificate valid?
• Recording an audio pronunciation
• Mystery speaker for UpLift Live 26 – who is it?

Illiya Vjestica is running a bonus UpLift Live 26 webinar on Thursday 5 February at 4pm, on the topic of presentation best practice. This one's free for all ticket-holders to the 2026 conference.

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Main topic is how others can be your marketing department via their recommendations and video testimonials.

Postbag

Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsletter? Do all new connections get notified that I have two newsletters?

Do off-topic posts work?

Dates and times on posts

Recommendations and video testimonials

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

What is real and what is fake on LinkedIn? We're looking at some fake accounts this week.

Gillian Whitney voice note

Can anything be done to stop DMs fragmenting when sending LinkedIn recommendations?

LinkedIn security fake account

Update on fake LinkedIn security accounts via Guy Strijbosch

Where did all the Top Voices go?

Keep your headline short: check out some tips on the importance of making a quick impact with your profile headline.

Our most recent LaunchPad call went well, and now we're offering a conference discount to Informed listeners.

Use INFORMED to get 20% off an in-person ticket to UpLift Live 26. That offer is valid until 11.55pm UK time on Saturday 17 January, and then it's a 10% discount after that.

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Happy New Year!

Postbag

Hanne Møller – reposting your own post

Caryn Yuen – hashtags

I know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now?

My top LinkedIn questions

• Where do I start?
• What do I post about?
• Should I post personal stuff?
• How do I approach people?
• Do I need LinkedIn Premium?
• Should I switch to creator mode?
• How do I increase my Social Selling Index (SSI)?
• Should I put links in posts?
• Do I need a company page?
• How do I get more engagement and visibility?

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.

Should a CTA be included in the headline?

Caryn Yuen

If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm.

How to share achievements

Famey Lockwood

LinkedIn has a new template for an individual to announce an achievement – degree, certification, award, etc. While the post is flashy and eye-catching, the question that I have and don’t understand is where does an individual show the actual document for the achievement? If the document is posted as a comment, the document isn’t always viewed in the feed. In addition, a person can say they have an achievement without actually having the evidence. (I have seen an individual post she had a certification from an organisation that I belong to so I knew the certification did not exist.) So, does LinkedIn want us to say we have an achievement without showing the evidence? There’s too much room for errors.

Check out the Add profile section button on your profile, where you can add relevant items that work better than the templated LinkedIn post:

• Licenses & certifications
• Projects
• Courses
• Publications
• Honors & awards

• Joined in 2008 (but I wasn't active until 2017)
• Active for 344 days (most of us got the same)
• Top 5% (again, most of us got the same)
• Peak times 10am–7pm (yawn)
• 1 certificate
• 634 new connections
• 1382 connections "on the move"
• 10K+ profile views
• 1708 searches completed
• Most used Premium feature: InMail (no way)
• 192 posts (public posts only – I've done way more private posts)
• 9173 reactions
• 7076 comments
• 3796 new followers
• 3300 comments on others' posts
• 1025 reactions on others' posts (must be more!)
• 18 reposts
• Support was my most used reaction after likes
• I was a "Catalyst" (I've heard of a couple of people with "Amplifier")
• Gus Bhandal was the person I kept up with most

Make sure you back up your LinkedIn data from time to time. See Mic Adam's analysis of how he uses his data with AI: part 1 and part 2.

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Does the industry setting matter on your profile?

Christopher Johnson (voice note)

LinkedIn industry options help page

Fake accounts with similar headlines?

LB Brittingham

I'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider knowledge/meme? Kind of like newbies to Threads don't understand the rage bait from fake accounts when they first get there. I'm wondering if the same thing happens on LinkedIn.

LinkedIn release a community report twice a year and the latest one covers January to June 2025. They say they've stopped 61.2M fake accounts at registration. 22.2M have been restricted proactively before reports were needed by members, and only 385,900 accounts were restricted following member reports. If you suspect you see a fake account, you can report it via the More button on their profile.

I joined in May 2021, paying £399.90+VAT. That's £479.88 per year or ~£1.31 per day. Here's what you get on Premium Business:

• Unlimited People browsing and searching
• Who viewed your profile over 90 days
• 15 InMails per month
• Custom CTA button
• LinkedIn Learning
• Open Profile
• Rotating banner
• Feature content at top of profile
• Enhanced Services panel
• AI features
• Gold badge
• Perks, currently including 3 months of free YouTube Premium and Spotify Premium

You might get a discount to stay when trying to cancel Premium, but I'm not offered that.

LinkedIn now has 100 million verified members, and Zoom will soon show your LinkedIn verification badge.

Some interesting videos to check out on YouTube:

• Rory Sutherland Behavioural Science & Marketing Q&A ~1h
• Algorithmic bias discussion ~1h 30m
• Lynnaire Johnston and Mark Williams ~1h 10m

UpLift Live 26 free ticket prize draw – ENTER NOW

Come to the LaunchPad call on Thursday 8 January 2026 at 11am GMT where the winners will be announced live!

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"

– What do you think of people customising their pronouns?

In short, don't do it!

– There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only posts perform less well than posts with images?

Looking at my own data since the start of 2024, my text-only posts get 27% more impressions than my posts where I include an image.

Lynnaire Johnston's livestream with Mark Williams (creator and former host of this show) at 8pm on Wednesday 10 December 2025: "LinkedIn, Legacy and Letting Go".

UpLift Live 26 LaunchPad calls for those attending or considering attending our conference on LinkedIn best practice:

• Thursday 8 January 2026 at 11am UK (public)
• Friday 20 March 2026 at 1pm UK

I'm speaking in Milan, Italy at Inspire Day, on 29/30 January 2026.

Congratulations to Gus Bhandal on the launch of his The Squeeze membership!

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Postbag

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conversations: birthdays, job changes

— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation

— Don’t jump in out of the blue with a sales message. That will look like a campaign. Be more human!

— If there’s any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.

via Espresso+: Does anyone get high levels of impressions with comments as a company page?

via Espresso+: How to be found through ChatGPT?

via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?

Engagement pods

Pods are unholy alliances of LinkedIn users who are trying to artificially boost their posts’ visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.

Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:

Any profiles or companies you come across that are selling fake engagement services, please report directly via email to [email protected]

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!