Infusioncast - Infusionsoft & Automated Marketing

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.

Key Takeaways:

[0:59] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead

[5:23] Some of the unique pieces Travis' company has mailed for advertising clients

[7:47] How you separate self-mailers and packaged mailers

[11:30] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers

[12:45] The 3 components of direct mail

Website:

www.3DMailResults.com

www.3DMailSuccess.com

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.

Key Takeaways:

[2:15] What is a Power Tribe?

[4:8] If you don't create, install, and define a culture it will grow on its own

[9:19] Does Mitch's concept work in every business?

[13:35] You need to create videos for people so they understand you're offering them a new profession

[17:22] How do you get started?

[21:09] You need to steer clear of franchise laws, and Mitch has your solution

Website:

www.PowerTribesBook.com

Starting a company can create quite a headache when you start trying to figure out how much equity everyone deserves, and what to do when someone leaves the company. The solution to this, however, might be as simple as Slicing Pie. Mike Moyer has a method that he's written about that he believes can provide the solution for ANY business startup. Jason Hartman and Fernando Aires get Mike to break his method down so that you too can create a successful company with happy employees.

Key Takeaways:

[1:11] How Mike went about simplifying equity splits

[5:09] Figuring out what an idea is worth when splitting the pie

[10:22] The players in the equation for Slicing Pie

[13:54] How to use the spreadsheet on SlicingPie.com and what software Mike uses for his company, and how helpful the board game for Slicing Pie is

[17:29] Mike's process of writing books, and why some of them have a massive amount of typos and aren't edited much

[19:39] The evolution of Slicing Pie into Mike's Fair & Square book

[23:42] Using Slicing Pie in real estate deals

Website:

www.SlicingPie.com

www.MikeMoyer.com

Kevin Ring is Vice President for Families Against Mandatory Minimums, former lobbyist and associate to Jack Abramoff.

He began his career in Washington, DC as a legislative aide on Capitol Hill. During his tenure, he served as counsel to the Senate Judiciary’s Constitution, Federalism, and Property Rights Subcommittee under the leadership of future US Attorney General John Ashcroft. He also served as executive director for the Republican Study Committee, the largest member organization in the US House of Representatives. Kevin became a lobbyist in 1999 and was twice named one of K Street’s Top Lobbyists. He is the author of Scalia’s Court: A Legacy of Landmark Opinions and Dissents (Regnery). Kevin is a graduate of Syracuse University and The Columbus School of Law at Catholic University of America in Washington, DC.

Key Takeaways:

[2:48] Hear about the kind of money a lobbyist can make

[11:23] The amount of money he spent as a lobbyist that got him sent to prison on bribery charges.

[15:03] The United States incarceration rate and the government’s ability to find a crime you committed

[22:21] How much money Kevin had to spend, while cooperating with the government, to defend himself in court

[27:17] The dangers of privatized prisons

[32:40] What people can do to change the system

Website Mentioned:

www.famm.org

Mary Spio is Chief Visionary & Product Architect at CEEK VR.

Every once in a while something comes along with the potential

Mary talks with Jason about where virtual reality is now, where

Key Takeaways:

[2:28] How quickly technology in the virtual reality world is

[4:57] The best VR technology on the market today

[6:31] The difference between virtual and augmented reality

[9:34] Mary describes a virtual reality experience

[12:17] How CEEK has had to meld their new technology with

[15:35] The consumer readiness of VR technology and how phones

[18:05] How Mary got into the VR world

[20:56] The entry cost for VR technology

Website:

John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.

Key Takeaways:

[1:30] AES' 60 million household survey on the importance of being a business owner

[4:13] The 6 key drivers for entrepreneurial success

[8:04] Identifying the key concerns

[12:58] Creating family office type environments for people without 100 million dollars

[15:17] Realizing how much wealth the government takes over your life and why it's so important to minimize

Websites Mentioned:
 
www.aesnation.com

Keith J. Cunningham has more than thirty years of experience in business and investments. He has started several companies, negotiated about deals of millions of dollars, and has brought in and used for his business companies hundreds of millions.

He has made little deals, but also completed several big Wall Street transactions. He has acquaintance with business and investments from all possible points of view – from getting money to start a company, to big operations, to evaluations of companies, to investments in companies and markets.

He's also an entrepreneur, international speaker and published author of
two successful business books. He teaches life-changing business skills to thousands of top executives, small business owners and entrepreneurs across the world.

Key Takeaways:

[1:53] Today's business environment requires you to have to embrace change

[4:23] How to figure out what's going to be the difference that makes the difference in your company and the 4 jobs of a CEO

[5:51] Some examples of problems versus symptoms

[9:17] The impact of a lower barrier to entry in creating companies and if raising capital is still needed for the most part

[12:07] How to raise capital, what investors are looking for when you take your idea or product to them

[15:34] Trying to find the most effective structure for your business

[18:53] The dumb tax

[21:03] The 3 part question you should always be asking yourself

Website Mentioned:

www.keystothevault.com

Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.

[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."

[10:17] Find out Jim's definition of entrepreneur that frees you

[14:45] Learn what you actually have to have passion for to be a successful entrepreneur.

[19:45] Hear how Jim's friend started a successful used car business with just $12,000

Mentioned in this episode:

www.schoolforstartups.com
Slicing Pie

Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs).

Kevin has held contracting officer warrants with unlimited signing authority in multiple Department of Defense agencies. He has written and reviewed over 1,000 contracts valued from $7,700 to $882 Million. In addition, Kevin has personally led or managed 143 competitive government source selections. This experience has made him a veritable expert in a series of acquisition regulations including the Federal Acquisition Regulation (FAR), the Defense FAR Supplement (DFARS), the Air Force FAR Supplement (AFFARS), and the Special Operations Command FAR Supplement (SOFARS). He has competed, awarded and administered contracts in a wide variety of industries, from aircraft and space systems to facilities and tactical vehicles.  His collaborative style allowed him to communicate across a disparate customer base (Army Rangers, Navy SEALs, Air Force and Marine Corps SOF) to create rapid, effective acquisition strategies.

In addition to his hands on experience, Kevin has extensive credentials in the contracting and source selection field. He is an active member of the National Contract Management Association (NCMA), Suncoast Chapter.  Kevin also has elite training and development experience in the Federal contract market. He was competitively selected for both the US Air Force’s Copper Cap Training Program and the Career Broadener Programs. Both of these targeted Department of Defense training programs are designed to accelerate the experience and knowledge of high-performing professionals in the DOD contracting and acquisition field. He is a Certified Federal Contracts Manager (through NCMA), DOD-Certified in both Contracting and Program Management (through Defense Acquisition University) and he holds a Yellow Belt Certification in Six Sigma.

Key Takeaways:

[4:27] Kevin's new 80/20 rule

[6:21] A few places you can go to find government contracts out there and if you might be a fit

[9:02] Getting started and learning the basics of learning to get government contracts

[11:04] How to compete for government contracts with small businesses and minority owned businesses

[14:07] Comparing the government contract market to the stock market

[17:05] How long it takes to get a government contract going

[21:09] Exploring the all important topic of how much it costs to get help submitting your government contract proposal

[23:54] Looking at what the government's going to look at when they're onsidering if you'll win the contract

Websites Mentioned:

www.usaspending.gov
www.federalbusinessopporunities.gov
www.skywayacquisition.com
www.contractingofficerpodcast.com

Victor Prince is author of "Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results" and is the Managing Director of DiscoveredLOGIC. He has 20+ years of experience in corporate and government leadership positions using and teaching advanced problem-solving techniques.

Victor was a consultant and case team leader for Bain & Company, a leading management consulting firm. He worked on and led strategy engagements with clients in the US, UK, France and Spain in a variety of industries. While at Bain, he was also a trainer in the Associate Consulting Training program, a two-week intensive session held annually to train new college hires from across all of Bain's global offices in all aspects of Bain's consulting methodology.

Most recently, Victor was the Chief Operating Officer (COO) of the Consumer Financial Protection Bureau (CFPB).

Key Takeaways:

[5:01] How to try and hire only the best and how to evaluate your current team to maximize results

[9:38] How you can tailor your job posting and interviewing to figure out what kind of worker you're dealing with.

[14:01] Whether a team can survive if you have nothing but exemplars and how to deal with it if you don't

Websites Mentioned:

www.victorprince.com
www.leadinsidethebox.com