Infusioncast - Infusionsoft & Automated Marketing

Jarrod Morris and Dustin Lunt join Jason Hartman. To talk about what Marketing Mavens does and how they help their clients.

Key Takeaways 

01:34 –  Marketing Mavens started in May 2009 to help customers with Infusionsoft.

03:42 –  Infusionsoft are marketers at the root and they use a beach-head strategy to targeted prospective customers into clients.

07:07 – A brief look at the seven stages to the pefect customer life cycle.

11:28 – Marketing Mavens has a plugin that extracts essential data points of emails and automatically makes them into templates, so one can save time from doing data entry.

16:30 – Marketing Mavens has four more plugins that can help with Infusionsoft software.

21:27 – Most important thing for businesses is to set up with Infusionsoft right away, cause once you do the faster your business will prosper.

23:51 – marketingmavenpr.com for more information and facebook.com/marketingmaven for any question to Marketing Mavens. 

Mentioned in this episode

Marketing Mavens

Infusionsoft

Maven Analytics

Maven CB

Maven Forum 

Maven RSS to Email

Jason Hartman has Wes Schaeffer founder of The Sales Whisperer joining the show to talk about business marketing and the Infusionsoft Cheat Sheet.

Key Takeaways 

00:56 –  The Sales Whisperer was started in 2006 after Wes realized he wanted to do sales and marketing, and later became certified with Infusionsoft.

02:14 – People need to have a process for their business and the biggest mistakes entrepreneurs do with starting their business.

05:52 – Cheat Sheet is a giant lead generator, that have many versions, one can order to read through.

07:27 – Cheat Sheet also helps manage contacts, goals,  follow-ups sequences, and a Campaign Builder you can use to create anything type of web format.

09:22– Cheat Sheet can segment your contacts list, so you don't send out irrelevant emails to clients that are not in the local area for events that are happening. This way you don't wear out your welcoming. Infusionsoft is thought as outbound marketing engine, which can be, but it is just as powerful for internal marketing or internal work flow.

15:41 – It seems like the market has gone back to 1926 because of the internet as it's a community driven type of selling and marketing. Where you can get recommendations and look up things for what you need.

19:48 – If an ad is informative and has content people want then they may sit through a low quality video, but making sure that it's great quality will insure more people listening to what you have and buying it. You don't have to spend so much money on ads, if you do ads for two weeks at most, and it doesn't work then you know to try a different ad and try again until you get one that works.

23:38 – The Definitive Guide To Infusionsoft does have some information for other type of software but it's made for Infusionsoft and get that on Amazon or bestcrmbook also a non Infusionsoft book called  It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts and more thoughts at thesaleswhisperer.com and for both books.

Mentioned in this episode

thesaleswhisperer.com/

The Definitive Guide To Infusionsoft by Wes Schaefer.

It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts by Wes Schaefer

Craig Jacobson founder of Open Spaces Marketing is joining today's episode, to talk about how to make better crowdfunding campaign and what to do with Infusionsoft with Jason Hartman.  

Key Takeaways 

01:00 – Open Spaces Marketing was born out of Craig frustration to better sort out his businesses and later after learning about marketing automation and Infusionsoft, became an consultant.

02:51 – There are different type of crowdfunding, but the kind of crowdfunding campaign that Infusionsoft does is a sales page where customers can buy products and refer friends to get more product for free.

05:50 – Open Spaces Marketing a consulting firm to help people use Infusionsoft.

06:29 – People tend to spend too much time thinking about Infusionsoft sortware and tools. What they may need to do is think about their business prospects and content for their customers.

07:31 – Effective content for different types of customers is really important for businesses.

09:44 – Knowing how to reach out to all types of customers is an important thing to have.

12:00 – A consultanting method has people to work on a white board before they log on to Infusionsoft. To get them to really think about their cutomers and content.

14:34 – Having a powerful appropriate message for cutomers is good way to start getting them.

16:55 – Make sure your emails are relevant to the cutomers if you want to continue your  business with them. website for openspacesmarketing.com

Mentioned in this episode

infusionsoft.com

www.kickstarter.com

www.thingcharger.com

openspacesmarketing.com

indiegogo.com

Microsoft Word

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