Infusioncast - Infusionsoft & Automated Marketing

In 1985, Mitch co-founded Timeslips Corp, which grew to become the largest time tracking software company in the world. In 1994, Timeslips Corp was sold to Sage, plc. While at Sage, Mitch went on to run all of Sage U.S. as Chief Operating Officer, a division with over 300 people.

Later, Mitch joined Chet Holmes as President of Chet Holmes, Int’l.  Soon thereafter Mitch and Chet, along with Tony Robbins, created Business Breakthroughs, Int’l, a company serving thousands of businesses a year with coaching, consulting and training services. Mitch was the President and CEO for 4 years.

After the untimely death of Chet, Mitch left Business Breakthroughs to help CEOs build their own Invisible Organization using the principles outlined in his book The Invisible Organization.

Key Takeaways:

[5:10] How he got into creating virtual companies

[9:30] The real issue you HAVE to understand in order to be prepared to take your

company virtual

[15:22] Dealing with staff output and hours with a virtual company

[20:15] How to screen all the available technologies and which ones he likes

[26:17] When creating virtual companies hit an inflection point

Websites Mentioned:

www.invisibleorganization.com

Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of 20 Minute Video Payday and founder and publisher of Project Catapult.

He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business.

Key Takeaways:

[4:45] A good reason for dealing with physical products
[9:12] The secret sauce for giveaways
[14:56] The sweet spot to make free offers really work
[20:31] The Jason Hartman bumper sticker tag
[27:58] The funnel process that's 3 years ahead of everyone else
[31:08] If there's a barrier to what size companies can use funnels

Websites Mentioned:

www.mouseflow.com
www.clickfunnelscomp.com
www.stripe.com
www.christianfioravanti.com

A serial entrepreneur turned investor, Matt is driven by the idea that you don't have to put your family or your future in jeopardy to start and run a successful business. A graduate of the #1-ranked undergraduate entrepreneurship program in the United States, the Wolff Center for Entrepreneurship at the University of Houston, Matt graduated summa cum laude with a double-major in finance and entrepreneurship.

After a stint in corporate finance, he founded his first business at the age of 22 and grew that business into a multi-million dollar, industry-leading enterprise with thousands of products. Over the next four years, he launched and grew three more multi-million dollar businesses focused on bottom line profitability. Matt is now hyper-focused on practical things that business owners can do to drive growth and profitability, which he considers the true measure of any business. Learning and teaching these practices has become Matt's personal passion and the mission of Amazing.com. He has authored numerous articles for some of the world's most respected business publications, including Forbes, Business.com, and Under 30 CEO.

Matt is determined to teach would-be entrepreneurs all over the world how to start and run a business without making the same catastrophic mistakes as nearly eighty percent of those who try.

Key Takeaways:

[4:47] How people have gone from government assistance to making a business selling tens of millions in sales and paying for a house with cash

[10:06] Starting up your business on Amazon

[14:01] The importance of making your own brand on Amazon

[17:53] How Amazing.com is helping people start their business

[24:41] What ONE THING you need to do to be on your way to having your own successful business

Websites Mentioned:

www.amazing.com
www.alibaba.com

John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.

He is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies.

Key Takeaways:

[4:52] What an entrepreneur needs to do to keep up with the changing work environment

[7:51] How the Pepsi Challenge was the turning point in consumer driven marketing

[12:46] The process through which we connect the rest of the world technologically

[15:13] How you can find your noble cause

[18:49] How the business plan has been usurped by the customer plan

Websites Mentioned:

www.johnsculley.com
www.sculleyspeaks.com

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.

Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.

For over 14 years Eric has been sharing his proven sales increasing ideas with people all over the world. He believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high quality presentation.

Eric is the author of How to Sell in the New Economy, How to Master the Science of Goal Setting, and 21 Ways to Close more Sales.

Key Takeaways:

[3:45] How you need to look at your sales pitch to truly improve it

[6:35] How to properly use storytelling in your sales pitch and why it's important

[11:48] What to do if you need to break through your final resistance to sales

[17:07] The first (and most crucial) step if you're trying to sell anyone anything

Websites Mentioned:

www.saleschampion.com
www.youtube.com/saleschampion1
www.facebook.com/EricLofholmInternational/

Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking.

Key Takeaways:

[4:25] How the user can profit from social networking on her site

[10:43] The viral growth of Sqeeqee

[15:23] If we’re in another technology bubble

Website Mentioned:

www.sqeeqee.com

Dane Maxwell is the Founder of Zannee and The Foundation. He is a successful entrepreneur who started a software company without any experience in software. He talks to Jason on how he created his first product, why you should always ask a potential customer what they want first, hiring the right people, and much more on today's episode. 

Key Takeaways:

[1:40] How did Dane discover his first product? 

[4:10] Don't be afraid to ask people what they want and what kind of pains they have. 

[9:40] The key to Dane's success to passive income is hiring the right people. 

[13:25] Sometimes being a software developer can actually hurt your software business. 

[16:35] Where do you find good talent? Dane recommends oDesk. 

[18:15] Dane recommends listeners to visit The Foundation or do a general Google search on how to realistically manage developer budgets. 

Mentioned In This Episode:

LaraJobs.com

Foundation.com

https://thefoundation.com/

Jason Hartman invites Zach Swinehart to talk about his company, Online in a Day. Online in a Day is a service that helps entrepreneurs and business owners launch their website in one day. Zach explains his services, his work flow, and more on today's show. 

Key Takeaways:

5:05 – Zach breaksdown what the Online in a Day work schedule looks like. 

9:50 – The Wordpress Genesis theme is really great for podcast websites. 

16:30 – Zach talks about some of the common mistakes he sees in sales pages. 

19:15 – Zach explains how to split test your website.  

22:20 – How much does Online in a Day cost? 

Mentioned In This Episode:

99designs

Entrepreneur On Fire

onlineinaday.com

zachswinehart.com

Jason Hartman introduces Joseph Bushnell to the show to talk about the five key steps needed to create a successful marketing funnel. Joseph Bushnell specializes in online marketing and provides consulting services to his clients. Joseph sits down to talk to Jason about some of the key differences between products like OptimizePress, LeadPages, and ClickFunnels, common marketing mistakes, and much more on today's episode. 

Key Takeaways: 

2:05 – Joey gives a quick run down of the five things he looks for when building a successful marketing funnel. 

7:50 – Joey explains the difference between OptimizePress, LeadPages, and ClickFunnels 

14:50 – Whatever product or service you provide, make sure its focused around people's problems. 

19:50 – Working for free is generally a bad idea, so do trades or exchanges instead. 

21:15 – Joey explains how he builds a successful marketing funnel step by step. 

Mentioned in this episode:

ClickFunnels

LeadPages

OptimizePress

Rainmaker Platform

http://www.josephbushnell.com/greatest-copywriters-copywriting-resources/

www.josephbushnell.com

Jason invites Ryan Moran of Freedom Fast Lane to share some of his entrepreneur experiences in the internet marketing world. Ryan shares some important tips about how to market your product successfully on Amazon, mistakes he's learned along the way, and he also shares incredibly helpful strategies for the inspiring internet marketer. You can learn more about Ryan and his company at FreedomFastLane.com. 

Key Takeaways:

1:40 – Ryan shares a little bit about his life story. 

5:20 – You can start a business without having a face in front of it and still be successful. 

10:20 – Approach a business with the mentality of how much value you want to create versus how much money you want to make. 

17:45 – Ryan decided to gave massive discounts on his product on Amazon to get more reviews and increase sales that way. 

20:50 – Try to avoid trendy topics or markets and stick to markets that you believe will be around 5 years from now. 

24:10 – It's not impossible to sell a business that already has your face on it, but there will be some uphill battles. 

30:30 – Don't forget to check out Ryan's Freedom Fast Lane podcast in the iTunes store.  

Mentioned In This Episode:

www.FreedomFastLane.com