Infusioncast - Infusionsoft & Automated Marketing

Brian Horn runs the Authority Alchemy podcast and has helped famous entrepreneurs with their personal branding, Google SEO results, and more. He joins Jason Hartman on the Infusion Cast show to talk about some important and neat tricks you can do to improve your business and get your name out there. He also wrote a section of The Authority Mindset, which is a book that helps people gain control of their desired niche and become an authority figure. 

Key Takeaways:

3:20 – Brian talks about how he started Authority Kickstart

8:40 – Amazon lists the top 100 best-selling authors, so it's easy to get on their list. 

12:40 – Brian talks about the perfect expert – Richard Simmons. 

18:20 – Podcasts are a great way to generate ebook content. 

24:50 – What are the questions your prospects are asking? 

28:20 – Brian breaks down four avatars your customers are going to relate to. 

37:00 – Planning out your ideal avatar is a very powerful thing for your business. 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brian Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

http://authorityalchemy.com/

http://authoritykickstart.com/

Anthony Tran runs Marketing Access Pass, a successful website that provides email marketing, website development, and podcast services to clients all over the world. Anthony Tran is speaking to you today from sunny California and sits down with Jason to share some common mistakes people make on their website as well as some creative things you can do for your podcast descriptions. He also gives helpful tips on how to make your marketing emails more eye catching and more helpful tips on today's episode. 

Key Takeaways:

1:40 – Anthony specializes in Wordpress. 

2:10 – Not having a mobile-friendly website is the number one mistake people are making. 

5:10 – Try to focus on a specific topic when creating content. 

9:40 – Best practices in email marketing? Anthony breaks it down. 

14:00 – Content is 20%, but marketing is 80%. 

16:25 – If you write the initials of your podcast and the episode number in the beginning of the podcast description, you're wasting a lot of real estate space. 

18:10 – How long should my podcast be? It all depends on your audience.

Mentioned In This Episode:

http://optinmonster.com/

http://www.popupdomination.com/

http://www.optimizepress.com/

https://www.leadpages.net/products/

http://marketingaccesspass.com/

Jason Hartman invites Tom Schwab on to the show to talk about inbound marketing. Tom had a regional business in the state of Michigan that supplies crutches to people. When he was able to expand his business beyond state borders, he took the knowledge he learned and created the website Inbound for eCommerce, which teaches others how to do the same. Tom shares some valuable tips to Jason's audience about how you can solve your customers problems without using cheap sales tricks on today's Infusion Cast's show. 

Key Takeaways:

2:10 – Tom shares a bit of his back story. 

9:00 – There comes a point where you can't make things any cheaper. 

14:10 – Focus on the lifetime value of a customer, not their one transaction. 

16:10 – Word of mouth is a very powerful way to generate business. 

18:15 – Focus on answering your customer's question first. 

21:20 – Create your ideal customer persona and focus on answering all of their potential questions. 

24:00 – You need at least 50 episodes of a podcast or 50 blog posts before you gain any traction. 

Mentioned In This Episode:

http://www.inboundforecommerce.com/

http://inboundmovement.com/

Jason Hartman welcomes John Bara, the President of Mintigo, on to the Infusion Cast podcast. John Bara talks about some of the neat stuff that is happening at Mintigo and why it's a great way for marketers to effectively market products better than ever. It is Mintigo's mission to create a better predictive marketing solution that helps both large and small businesses create better customer engagement and customer satisfaction. John and Jason talk about all of this and more on today's show. 

Key Takeaways:

1:30 – The co-founders of Mintigo were in the Israeli military and used their military background to create this company.  

3:40 – Are we really at the point where we can predict when our customers want to buy something? 

6:10 – John explains what his company does. 

10:00 – There's a big data disconnect in financial services and John explains how Mintigo fixes this. 

11:40 – Mintigo protects users' privacy by only using publicly available data. 

15:20 – Even though Mintigo caters to large enterprises, there will be similar businesses and tools made available for smaller companies in the future. 

17:45 – It's Mintigo's vision to make predictive marketing a do-it-yourself service. 

19:15 – The next practical step would be to take predictive marketing to mobile. 

Mentioned In This Episode:

Mintigo.com

@Mintigo

On today's Infusion Cast episode, Jason Hartman welcomes Justin Gilchrist. Justin is an expert at purchasing online businesses as well as an author. He co-founded the company Centurica, which he talks a little bit about on the show. When customers are interested in purchasing a website, Centurica does the necessary due diligence and background checks to make sure the online business is profitable and worth purchasing. On the show today, Justin shares some vital tips for anybody looking to purchase a website. 

Key Takeaways:

1:20 – We learn about Justin's background. 

3:20 – How do you do the due diligence on an online business? 

7:30 – Paid traffic is just as important as organic traffic.

11:00 – Justin breaks down the types of online businesses you can purchase based on your technical experiences. 

16:00 – What are some of the common due diligence failures Justin's company encounters? 

19:20 – If a website looks too good to be true – it probably is. 

21:30 – Justin gives another example as to why one website didn't meet their standards.  

24:55 – There are smarter ways to purchase a business. Do not forget to use leverage. 

Mentioned In This Episode:

www.youngwealth.com

https://exitplan.co/digitally-wed

https://centurica.com/

Demian Farnworth, chief copywriter for Copyblogger Media talks and gives tips about standing out in the media world with Jason Hartman.

Key Takeaways 

02:07 – Nowadays everybody has a voice, so in order to stand out you have to keep shaking things up in your work to keep people interested. 

10:34 – Rainmaker is one of the great tool that Copyblogger Media has made. And it's like WordPress  without the things that people hate.

24:52 – Infographics are great tools but until the tools get better, it's best to hire an actual designer for making infographics.

33:28 – www.copyblogger.com for Rainmaker and Synthesis programs and www.thecopybot.com for more info about Demian Farnworth.

Mentioned in this episode

How to Stand Out in a World of Boring Podcasts by Demian Farnworth

www.copyblogger.com

www.thecopybot.com

Jonathan Deutsch joins Jason Hartman to talk about his company and product Hype and what it can do for people in graphic design.

Key Takeaways 

02:40 – HTML5 is use to render websites and also the language of the web. Tumult uses HTML5 into their tools.

03:56 – Hype is good for making interactive and animated websites and it's similar to PowerPoint and Keynote.

05:09 – Example for using Hype.

06:40 – La Presse has done some pretty interesting things with Hype.

09:10 – You can also use Hype for making out any type of card for people.

10:10 – Hype is desktop application for Mac and it using key frames to animate.

11:24 – You don't have to be very technical to use Hype. 

11:58 – Go to Tumult to buy and HyperEdit is also a product that people can buy.

Mentioned in this episode

Tumult

La Presse

Art Basmajian & Cheryl Hunt from Barron Marketing Solutions joins Jason Hartman to talk about what their company does for their clients.

Key Takeaways 

01:28 – Before they started Barron Marketing Solutions, Art Basmajian was a mortgage broker and Cheryl Hunt an English teacher.

05:27 – An old saying about teaching a man how to fish applies to Barron Marketing Solutions teaching and helping people understand about implemented their campaigns, and attracting customers.

10:56 – There must be a back-end before starting any traffic. 

12:09 – SCO is good for finding keywords.

13:51 – Barron Marketing Solutions runs a GEO campaign for one of their clients, and also look for most search keywords for his business.

16:42 – The future of Infusionsoft is putting effort more mobile response. And, the future of Barron Marketing Solutions will be adding more members to their team to better serve Infusionsoft customers.

Mentioned in this episode

barronmarketingsolutions.com

Piyush Parikh founder of Engineer Your Business chats with Jason Hartman about business process automation. Key Takeaways 

00:58 – Piyush Parikh after being with Infusionsoft for four years foundedEngineer Your Business to help consult clients with their business processes.

02:20 – Piyush used to consult as an engineer for big corporations beforehis company started. 

03:10 – One of the most common things Engineer Your Businessdoes is, talking to clients about their business processes and helping them map it out, before going to other business areas.

05:02 – One of the things Piyush does for his clients, is really figure out what they want with their business before helping them implementing it.

07:00 – Automation can be used for many things to free up your time for other important things. And stepping back to identify good candidates for automating and testing it. 

10:13 – A powerful feature is the campaign builder which maps out people's business processes. 

12:20 – The future is going to have a lot more process automation software since people are now really seeing the great mapping uses in automation for their business. 

13:49 – Engineer Your Business has a company in Indiana, and they're also planing on growing the overseas Infusionsoft market.

15:07 – engineeryourbusiness.com/ for more info and services. Infusionsoft can do anything for marketers.

Mentioned in this episode

engineeryourbusiness.com/

Daniel Kurt talks with Jason Hartman about his company, Revenue Conduit. Which helps provide a deep and seamless integration between Infusionsoft and four of the top shopping carts.

Key Takeaways 

01:00 –  Revenue Conduit was started out of a scratch itch for a connection between a shopping cart and Infusionsoft, which became an ideal for helping online retailers with the same problem.

02:06 –  The most problems people have with shopping cart and Infusionsoft is, that it's hard to bring your e-commerce data to a marketing stand-point, and customer segmentation data is very important for building reports on customer purchase behaviour, to use that data to see where your business is going to head.

04:52 –  What Revenue Conduit does for their clients is, take contact data from a shopping cart and puts it into an existing contact record in Infusionsoft, and through that makes automated marketing faster for the campaign builder to use.

05:50 –  Newsletter tracks and adds customer buyer information to an Infusionsoft database to see what people buy and how much they buy, to start a customer campaign and build a relationship with that customer.

07:32 –  There are two types of hosting one can use. Magento as an open source community can give people the flexibility and customization on their own server, but people can also use Shopify or BigCommerce servers if they don't want to waste time and money on Magento.

09:20 – Amazon is the Walmart of the internet, so you need to stand-out to sell anything in the  commodity business. So, make lists of lead magnets and split test them, to see what works, in-order for a customers contact information.

13:58 – revenueconduit.com for more.

Mentioned in this episode

Revenue Conduit

Infusionsoft

The Lean Startup by Eric Ries