Joining us for today’s conversation is Allen Adamson, a true marketing wizard and the author of the fantastic new book, Seeing the How: Transforming. Transforming What People Do, Not Buy, To Gain Market Advantage

Allen’s latest book is all about the power of experience innovation, a concept that can transform how we think about the student experience. We often hear about the importance of what we teach, but Allen is going to challenge us to think about how we deliver that education and why the student experience is so crucial in today’s competitive landscape.

We'll explore how universities can distinguish themselves by focusing on the overall experience they offer, from campus life to support services, and even how they

So, grab a cup of coffee, get comfortable, and get ready for a thought-provoking conversation that may just leave you feeling a little bit uncomfortable.

Takeaways

·       Experience innovation is about changing how the product fits into the customer's life and the overall experience it provides.

·       In higher education, the focus should shift from the product (education) to the experience.

·       Universities have multiple customers, including students, parents, faculty, and donors, and

·       Executing a brand promise is challenging in a consensus-driven environment, but it's important to focus on one key area of excellence.

·       Word of mouth and social media play a significant role in shaping brand perception.

·       Shared governance can limit the ability of colleges and universities to move forward with their brand promise.

·       Some universities, like NYU, have successfully integrated their brand into the city they are located in, providing a unique experience for students. Having a clear

·       Understanding the customer or student journey and identifying touch points for improvement can lead to significant enhancements in the overall experience.

·       Looking at the market through different lenses can help identify opportunities that may be right in front of us but are often overlooked.

·       Staying true to an organization's roots and leveraging its DNA can drive innovation and differentiation.

·       In higher education, focusing on a specific target audience and innovating on the student experience can help institutions better differentiate themselves.

Chapters

00:00Introduction

01:09Experience

07:20Understanding

13:58Executing

24:08The

29:00Success

30:29The

32:23Creating

34:39Aligning

38:26Looking

48:26Reimagining

53:35Differentiating

In this episode, we delve into the journey of an exceptional higher education leader: Dr. Amy Bragg Carey, President of Kansas-based Friends University, whose leadership is characterized by vision, resilience, and faith-driven decision-making. Dr. Carey has navigated Friends University through a transformative journey, guiding it from a turnaround situation to a thriving institution. Her empowering leadership style, rooted in her deep faith and commitment to fostering a positive and inclusive environment, has made a significant impact on the university's growth and success.

Dr. Carey shares insights into her leadership philosophy, the influence of her early mentors, and the innovative strategies she has employed to drive enrollment and build a strong community. We'll explore how her background in advancement and marketing, combined with her dedication to the university's Quaker heritage, has shaped her approach to leading with clarity and purpose.

Join us as we uncover the story of Dr. Amy Bragg Carey’s empowering leadership at Friends University, and gain valuable lessons on resilience, vision casting, and creating a culture of innovation in higher education.

Keywords: leadership journey, empowerment, vision, faith, Friends University, enrollment management,

Key Takeaways

·       Empowering and equipping team members is crucial for effective leadership.

·       Clarity in vision and goals is essential for guiding the institution.

·       Faith influences decision-making and interactions with others.

·       Friends University focuses on respect, inclusion, service, and excellence.

·       Strategies to increase enrollment include adding market-demand programs and improving retention rates.

·       Building relationships and fundraising are important for the institution's success.

·       The vision for Friends University is to be the preferred Christian university in the region.

·       Recruiting international students and expanding programs are exciting opportunities.

·       Improving facilities, building the endowment, and focusing on character development are part of President Carey's legacy goals.

Sound Bites

·       "Empowering people is important to me"

·       "I see myself as a cheerleader"

·       "We've faced challenges before and we can do it again"

Chapters

00:00 Influential Individuals and the Leadership Journey

05:41 Empowerment, Vision Casting, and Clarity in Leadership

09:10 The Role of Faith in Decision-Making and University Culture

10:45 Unique Culture and Governance of Friends University

13:51 Strategies for Managing Enrollment and Adding New Programs

24:25 Clarifying the Institution's Identity

27:30 Opportunities for the Future: Preferred Christian University and International Students

28:42 Expanding International Student Population

31:44 Applying Research on Turnaround Schools

41:34 Building Relationships and Fundraising

46:51 Strengthening Physical Infrastructure and Endowment

49:50 Fostering Resilience in Students

51:31 The Value of Longevity in the Presidency

Nazareth University President Elizabeth (Beth) Paul, Ph.D. shares her journey to becoming a college president and her leadership philosophy. She emphasizes the importance of using oneself well and being mission-driven. She discusses the challenges and opportunities of following a long-serving president and the importance of establishing one's own leadership style. President Paul highlights the founding principles of Nazareth University and its commitment to community partnerships and change-making. She also discusses the value of inclusive communities and the impact of learning innovations. President Paul offers advice to emerging leaders and emphasizes the need for intergenerational learning in higher education.

Welcome to another episode of IngenioUs, where we explore transformative ideas and the people behind them in higher education. Today, we're thrilled to host two remarkable leaders, Sarita Brown , Co-Founder and President and Deborah Santiago, Co-Founder and Chief Executive Office of Excelencia in Education. Over the past 20 years, Excelencia has played a pivotal role in shaping the landscape of Latino student success in American

 In today’s conversation, Sarita and Deborah will take us through the inspiring journey of Excelencia, from its inception to becoming a national leader in advancing Latino student college completion.

They'll share insights into their strategic approach to data-driven advocacy, the significant milestones they've achieved, and what lies ahead in their mission to accelerate Latino student success.

Join us as we delve into how their leadership

In this episode, we're joined by a truly inspirational figure in higher education, President Georgia Nugent of Illinois Wesleyan University. President Nugent has charted a unique and groundbreaking path through the academic world, not just breaking glass ceilings but also reshaping the institutions she’s led with her innovative vision and deep-rooted wisdom informed by her studies of the classics.   

 Join us as we explore President Nugent's unexpected journey into academic leadership, from her first days as a student enamored with the classics to her transformative roles at the helm of several universities. We'll delve into how her scholarly background has informed her approach to leadership and decision-making, particularly in navigating the complexities and challenges of modern higher education.

Hear Dr. Nugent's insights on the evolving role of women in leadership within academia, drawing on her own experiences as a pioneer who has often been the 'first woman' in the positions she has held. From personal anecdotes to strategic advice for upcoming leaders, this episode is packed with valuable lessons and reflections.

So, whether you're an aspiring leader, an academic, or simply someone interested in the crossroads of classical insight and contemporary challenges, you're in for a treat.  Get ready to learn, be inspired, and maybe even see the academic world a little differently by the end of our time together. Stay tuned!"

In this episode, we're joined by a trailblazer in the world of higher education, President Barbara Farley of Illinois College. President Farley's journey to the presidency is not just inspiring; it's a testament to the impact of mentorship, resilience, and the drive to innovate within the academic sphere. As the first female president of Illinois College, her leadership has steered the institution through times of change, emphasizing the importance of community, strategic foresight, and the courage to take bold steps into the unknown.

Illinois College, the oldest degree-granting institution in the state, stands as a testament of perseverance and innovation under President Farley's guidance. From launching significant initiatives like the Inspire Achievement Campaign to quickly adapting in the face of a global pandemic, the college's story is one of enduring relevance and adaptability. It's a narrative that intertwines the rich history of the institution with a relentless pursuit of excellence in education.

But what does it take to lead an institution through seismic shifts in the higher education landscape? How do strategic decisions, like bolstering athletic programs or

Join us as President Farley shares her insights on these questions and more, offering a glimpse into the mind of a leader who's not afraid to confront adversity head-on and forge a path forward for Illinois College. It's a conversation filled with wisdom, reflection, and a forward-looking perspective that will inspire anyone interested in the transformative power of education.

The process of course creation and delivery involves developing topics, a syllabus, lectures, class activities, discussion topics, assignments, group projects, assessments, and grading, among other tasks. This process is usually done solo. Now, artificial intelligence provides us with a very helpful assistant. The process of teaching cannot be effectively automated, but the many tasks needed to draft course creation and delivery can be automated.

In our upcoming Leading Edge Thinking in Higher Education webinar, Dr. James Wilson will share best practices including the process and tools that artificial intelligence provides to begin and refine course creation and delivery. This session will show you how to begin the conversation with artificial intelligence to improve your course creation and delivery. In this IngenioUs mini, Wilson shares a preview of the webinar. Register for the webinar here: https://www.baypath.edu/academics/centers-of-excellence/center-for-higher-education-leadership-and-innovative-practice/leading-edge-thinking-in-higher-education-webinar-series/

In his latest column for Ingenious, David Staley introduces a bold idea in "A Question-Centered Theory of Higher Education," inspired by Pia Lauritzen's book "Questions." Staley, who teaches history to mostly non-major students, notices a problem: his students struggle to ask good research questions. He wonders if this is because they're used to just memorizing answers for tests, rather than learning how to ask questions themselves. This issue goes beyond just his classroom; it touches on how we

Staley suggests that learning to ask good questions is key to truly understanding a subject. This is especially important now, as AI technology like ChatGPT becomes more common. These AI tools can easily generate

He believes that focusing on question-asking can help students become more creative and critical thinkers. This approach would also prepare them to better use AI, not just by feeding it prompts, but by engaging with it more deeply through smart questioning. Staley's proposal is not just about changing how we teach; it's about preparing students for a future where asking the right questions is more valuable than knowing the right answers.

In this episode, we speak with someone whose name has become synonymous with transformative leadership in academia—Dr. E. Gordon Gee, President of West Virginia University.

In his illustrious career spanning more than four decades, Dr. Gee has led some of the nation's most prestigious institutions, but what sets him apart is not just his longevity in leadership but his unwavering commitment to evolve and transform these institutions, often making challenging decisions that, while controversial, have proven pivotal for long-term institutional

Listen in as we learn where Dr. Gee feels his leadership has left an indelible mark and why he believes so passionately in the land grant mission that is all about community building and accessibility.

We also reflect on the lessons learned from regrets and the power of embracing mistakes as a driving force for change—something Dr. Gee articulates with candid vulnerability and wisdom.

We discuss the systemic changes Dr. Gee has spearheaded, why bold and sometimes unpopular actions are necessary, and how these may serve as a template for future institutional resilience and agility.

Finally, Dr. Gee shares his vision for the legacy he wishes to leave behind, his thoughts on the existential challenges facing higher education today, and his hopeful outlook on the future.

Join us as we delve into deep topics with a visionary