In 2024, AIG launched a new initiative, the ‘Inner City Golfer’ in an effort to break down barriers in the traditionally exclusive world of golf. This initiative focused on providing kids from Dublin’s inner-city with access to the sport, reshaping golf’s perception as a posh or wealthy sport and opening doors to potentially life-changing opportunities.

This is the first year of the initiative and over the course of 16 weeks, AIG along with some partners including Golf Ireland, Carr golf and McGuirks have created a new pathway to learn and excel in a sport typically out of their reach.

Adam Duffy and Daniel Mullen took up golf just 16 weeks ago and are now hooked!

I sat down with Adam and Daniel as well as their teachers at Clontarf Golf Club, where Adam and Daniel will now be taking up membership through this initiative, to explore why they wanted to take up golf, what they thought golf was like before then began and whether they now think golf is more approachable now they've started.

The Bogey Men golf podcast is supported by AIG, dedicated supporters of amateur golf in Ireland.

This series will showcase some of the incredible Amateur golf across Ireland this year.

Go visit AIG.ie for a range of golf exclusive discounts and benefits on their products. Golf Ireland members can save an additional 10% on their car insurance, and you can enjoy some exclusive benefits when you choose AIG Insurance.