Our guest in this episode is Seth Silvers, Founder and CEO of Story On Media & Marketing, who help businesses increase revenue through strategic, story-focused marketing. Seth is host of the Small Business Storytellers podcast and his new podcast "The Business", which is being launched this year as a 10,000 piece NFT collection. Story On helps coaches and consultants become known in their niche through podcasting.

In our conversation Seth talked to me about

• Purposeful storytelling putting our customer at the centre
• Why podcasting is such an engaging and intimate medium
• Novel uses of NFTs as digital access cards

Franklin Taggart in episode 507 introduced us to Seth.

Listen to the podcast to find out more.

Our guest in this episode is Kobi Leizerovich, the Director of Partnerships APAC, at Namogoo, the world's first Digital Journey Continuity platform, serving over 1,000 e-commerce brands like Dollar Shave Club, Eddie Bauer, and Asics to boost conversion rates and revenue through 'Customer Hijacking Prevention' and 'Intent-Based Promotion' tools. Kobi works alongside some of Namogoo's largest customers and partners across Asia and Pacific markets, and is an experienced sales specialist, with an extensive background in sales processes and customer management on a variety of platforms.

In our conversation Kobi talked to me about

• Using machine learning to understand customer purchase intention;
• Increasing revenue with intent based promotions personalised to each customer;
• Meeting each customer on their unique journey.

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Our guest in this episode is Kasten Spethmann, of Your Startup Life. Kasten is a retired professional windsurfer, a recovering Venture Capitalist, a non-conforming, near death surviving, adventure seeking, lifelong learning, nomad entrepreneur that now coaches founders (with a focus on athletes that want to become entrepreneurs), with tactical advice, tough love and experiential insight with the hope that she inspires others to break societal expectations, stop sacrificing their true identity/calling and live by their own rules as they build exceptional businesses.

In our conversation Kasten talked to me about

• Why athletes make good entrepreneurs and what entrepreneurs can learn from athletes.
• Why it’s important to differentiate between what you do and who you are.
• Building a career or business around your dream life.

Maxine Cunningham in episode 306 introduced us to Kasten.

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Our guest in this episode is Elle Ballard, a certified Leadership and Personal Brand Coach, best-selling Author, and Speaker and founder of the Women of the World Network, where she is building a legacy of powerful women and making a positive mark in the world to benefit all humanity. When Elle came to the U.S. she had to start everything from scratch while supporting her family at the same time. She completed her MBA in Marketing and built a successful marketing career. She left the corporate world to pursue her true passion of impacting and helping people realize their true potential. Despite all the challenges she faced, she always wanted to maintain her authenticity and who she is, this is a core reason for creating the Women of the World Network. Elle believes in developing diversity-aligned and happy women leaders who then positively impact future generations.

In our conversation Elle talked to me about

• The value in a community of like-minded people where you can share and talk openly about any issues in a safe environment.
• How running virtual meetings online has enabled rapid geographic growth of the Women of the World Network.
• Why it’s vital to take time away to recharge so you come back to regular activities fully re-charged, re-energized and joyful.

Lynn Howard in episode 467 introduced us to Elle.

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Our guest in this episode is business and leadership coach, Craig Lomax. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years. Craig coaches high performers who want the results with less anxiety and more life.

In our conversation Craig talked to me about

• The core of great leadership is really caring about the people you are serving.
• Why comparison to others may lead to insecurity or arrogance.
• Celebrating small wins is important to health and well-being, to growing and developing.

Arliss Dudley-Cash in episode 452 introduced us to Craig.

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Our guest in this episode is Mike Wittenstein, the founder and managing partner at Storyminers. Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. His robust story-driven process helps bring clarity to their stories, strategic plans, brands, reorganizations, customer experiences, and game plans.

In our conversation Mike talked to me about

• Telling engaging stories in a way that places the customer at the centre
• Conscious capitalism, adaptive enterprise, regenerative agriculture and making decisions to benefit all
• Customer experience journey mapping with sketches

Jess Dewell in episode 511 introduced us to Mike.

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Our guest in this episode is Amit Lakhwani, co-founder and managing director of Global Vision Technology, a marketing company focused on driving growth through core principles of innovation. Amit is also co-founder of AppuSocial, a social media scheduler for authentic engagement. AppuSocial can save 10+ hours of time for any Small Business Owner or Social Media Manager

In our conversation Amit talked to me about

• Best practice tips for social media marketing
• How to stand out by early adoption of new features
• Ways to improve engagement on your social media posts

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Our guest in this episode is Farzad Rashidi, the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic.

In our conversation Farzad talked to me about

• Building backlinks through partnerships and adding value
• Using technology to personalize outreach and begin relationships
• How to earn PR mentions in publications

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Our guest in this episode is John Rossman, the author of The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners. John is an expert leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era. One of the leading innovation speakers, John delivers practical techniques and strategies the audience can apply in their business. John advises leaders on strategy, leadership and digital transformation. John was an executive at Amazon.com where he played a key role in launching the Amazon marketplace business as the Director of Merchant Integration, and went on to have responsibilities for the enterprise business at Amazon. John is also an active blog and publishes a weekly newsletter titled The Digital Leader Newsletter on Substack.

In our conversation John talked to me about

• The Amazon Leadership Principles and the unique corporate culture of Amazon
• What obsessing over the customer looks like
• Digital Transformation in today’s world

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Our guest in this episode is Roy Osing, a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.

As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.

He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series "BE DiFFERENT or be dead."

In our conversation Roy talked to me about

• Strategic game planning focused on execution
• Hiring for culture via his Goosebump method
• Differentiating yourself through “only” rather than “best”

Listen to the podcast to find out more.