Innova.buzz

Our guest in this episode is Jason Croft, the founder of Media Leads, an agency dedicated to a new form of business development - media lead generation, turning his love of precision interviewing and shining a spotlight on others into a scalable system that allows his clients to shorten their sales cycles and rapidly build their dominance in an industry.

Jason is in the business of Connection. Connecting with people, Connecting those people to each other, and Connecting businesses to their ideal clients. With 30 years of experience in media - movies, video, corporate events, podcasts - both behind the camera and now in front of it, Jason is leveraging those skills to further his mission of Connecting and helping others do the same thing.

In our conversation Jason and I explore the world of podcasting and how it can be used for business growth and intentional networking. Here are three key takeaways:

- Podcasting is an excellent tool for network growth and intentional relationship building;

- The art of interviewing is centered around focus, listening, and purposeful conversations;

- Good interviewing skills are important for podcast success and can help individuals develop communication skills that applicable in most areas of life.

Join us as we learn from real-life experiences and find out how podcasting and interviewing skills can help businesses grow and develop.

Listen to the podcast to find out more.

Our guest in this episode is Jem Fuller, Leadership and Culture Coach, author of the award-winning book, The Art of Conscious Communication for Thoughtful Men, and TEDx speaker.

In our conversation, Jem and I talk about about the concept of conscious communication and the impact it can have on leaders. Here are three key takeaways

• Be aware of the impact of our communication on the other person, and be mindful of our choice of words, language, and body language;
• Set aside judgment and actively listen to others to have a productive conversation, avoid ego putting up a defence shield;
• Cultivate emotional intelligence through mindfulness meditation.

By embracing these concepts and working on our ability to communicate mindfully, we can deepen and enrich our relationships with others.

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Our guest in this episode is Dr Richard Orbe-Austin, a renowned psychologist, known for his work and research on Impostor Syndrome. His work has focused on helping individuals who are high achieving but constantly feel like frauds. He has highlighted how most people (over 70%) experience some level of impostor feelings during some stage of their lives, and yet many do not know or understand this phenomenon. Many individuals who experience impostor feelings suffer in silence because they feel embarrassed or ashamed. Richard has done extensive research on this topic to help people understand and overcome these feelings.

In our conversation, Richard and I discussed:

• Overcoming limiting beliefs to achieve your dreams;
• Injecting joy into your journey and setting boundaries to protect your dreams;
• The need to celebrate achievements and practice self-care to avoid burnout and impostor syndrome.

Listen to the podcast to find out more.

Our guest in this episode is Tanessa Shears, a Kinesiologist, Certified Sleep Science Coach, health consultant and host of the Becoming Limitless Podcast. She helps entrepreneurs scale their business by optimizing their health, focus & productivity with science and biohacking. Tanessa works closely with business owners to implement effective sleep, nutrition, movement and out of the box stress management strategies so they can eliminate brain fog and wake up feeling well rested, energized and focused.

In our conversation Tanessa and I discussed the impact of sleep and brain fog on entrepreneurs. The three key points we covered are:

• That Sleep is essential for memory and should a health priority.
• Strategies to optimize sleep can be applied to both adults and babies.
• That Brain fog can be a sign of lack of sleep and can have a negative effect on our productivity and energy levels. With the right strategies, entrepreneurs can eliminate brain fog and make the most of their lives.

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Our guest in this episode is Kim Rozdeba, VP of Communications at one of the top 100 global brands, and author of the new book Branding Queens. He has over three decades of strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries. His goal is to share his branding knowledge and wit with those eager to listen and learn.

In our conversation Kim talked to me about

• How brands are an important part of our culture, and can survive for thousands of years;
• Why brands are about how they make customers feel, not what they say or do;
• Why successful brands are customer-obsessed, and strive to make something bigger and better.

Listen to the podcast to find out more.

Our guest in this episode is Lynn Whitbeck, the Queen of Sales. She helps transform thinking to the client’s perspective and end sales chaos with a robust strategic plan to harvest the hidden profits. Lynn is the Founder and CEO of Petite2Queen, Host of Get More Clients on the Win Win Women Network, and host of the top podcast, Claim Your Career Crown. She has been seen in USA Today, Huffington Post, Chicago Tribune, and more!

In our conversation Lynn talked to me about

• Why worthy intent is important - - caring about the client and their product and service, and being curious about what matters to them;
• The importance of having an abundance mentality, and being willing to refer clients to competitors if it is the right fit for them;
• Why relationships are key to making an impact in the world.

Arliss Dudley-Cash in episode 452 introduced us to Lynn.

Listen to the podcast to find out more.

Our guest in this episode is Nanxi Liu, the Co-CEO and co-founder of Blaze Technology, one of the fastest growing platforms that enables teams to build software and web applications without writing code. She was named Forbes 30 Under 30. Nanxi previously served as CEO and co-founder of Enplug, a leading global digital signage software company that she led from startup to its successful acquisition by Spectrio in March 2021, generating a 200x return for her angel investors.

Nanxi serves on the Board of Directors of CarParts.com, a leading ecommerce auto aftermarket parts company, and on the Board of Directors of Grupo Proeza, one of the largest private conglomerates in Mexico. Previously, she served on the Board of Directors of Kindred Biosciences, which was acquired by Elanco for $440 million. She also served on the Board of Directors of CarLotz, which she helped merge with Shift Technologies. She served as 1 of 5 voting members of the California DMV’s New Motor Vehicle Board.

In college, Nanxi co-founded and served as CEO of Nanoly Bioscience, a venture-backed biotech company that invented polymers that eliminate refrigeration for vaccines.

In our conversation Nanxi talked to me about

• How to build the culture of a company right from the beginning, setting consistent values;
• Bringing out and amplifying people's strengths;
• Creating an environment that's reflective of the company leadership.

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Our guest in this episode is Mark Herschberg, the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually.

In our conversation Mark talked to me about

• How his Brain Bump app is beneficial for both content creators and consumers, as it helps to build brands for creators and keep key information top of mind for consumers.
• How content producers can benefit from the ability to access content on demand. This allows them to create content that is evergreen, meaning it is always relevant and will never become outdated.
• Why repurposing knowledge for context is a great way to make sure that the content is more valuable to the target audience.

Listen to the podcast to find out more.

Our guest in this episode is Enelin Toneva is the CEO & Founder of Digitarial Agency. She is additionally a founder of the co-working space SpringHub, Head of Business Development of SafetyWing, and has the highest-rated affiliate marketing course on Udemy.

As a speaker, e-teacher, and consultant, Enelin supports growing businesses launching and growing their affiliate, referral, and partnership programs. She has launched 20+ affiliate programs, onboarded 6k affiliates, and generated over $8 million in revenue for her clients.

For the last 5 years, she has traveled across more than 40 countries while doing B2B and B2C marketing and sales for companies from different parts of the world like Wall Street, Sydney, and Europe.

In our conversation Enelin talked to me about

• the benefits of remote work;
• building a strong culture in remote teams;
• the importance of exploring new cultures and ideas to foster innovation and success.

Listen to the podcast to find out more.

Our guest in this episode is Irina Poddubnaia, founder of TrackMage - software for package tracking that increases sales and customer retention by providing an outstanding post-purchase customer experience. Her journey started from running a fulfillment center in China for 2.5 years (without speaking Chinese) and went to launching a SAAS company completely remotely without external funding and running it successfully to this day.

In our conversation Irina talked to me about

• how to focus on getting extra sales from existing customers, rather than just chasing new customers;
• optimizing the customer journey and how to provide an amazing customer experience throughout the entire customer journey;
• when is the best time to ask for a review.

Listen to the podcast to find out more.