Innova.buzz

The Shoes, a brand strategy, research, and innovation boutique specialized in brand positioning and messaging, as well as strategy development. Ulli has developed a unique positioning development methodology, that is outlined in his book The Brand Positioning Workbook.

In our conversation Ulli talked to me about

• The definition of a brand as all the associations we have with a specific offering
• Strategy as the first step of defining a brand and our marketing
• Strategic storytelling that engage customers.

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Our guest in this episode is Daniel Hill, life coach, mentor and therapist. Daniel specializes in assisting others, mainly through online video, to master their psychology and their emotional well-being, using tools such as Enneagrams and NLP.

In our conversation Daniel talked to me about

• Finding comfort in uncomfortability of the present moment;
• Creating stillness to bring clarity and a sense of being;
• Recognizing patterns keeping us stuck and changing them.

Listen to the podcast to find out more.

Riley Jarvis in episode 519 introduced us to Daniel.

Our guest in this episode is Carlos Diaz, founder and CEO of Uncut.fm. Carlos is a repeat entrepreneur. He created his first startup, Emakina, at the age of 23, and it IPOed in 2006. He founded blueKiwi, the first SaaS in France, moved the company to Silicon Valley in 2010 and sold it two years later. He ran a startup accelerator program for four years and continues to invest through his rolling fund Diaspora Ventures.

He is also host of the independent podcast, Silicon Carne, which has become one of the most listened tech podcasts in France, with more than 10,000 downloads per episode.

Carlos is one of the first content creators to launch an NFT project specifically for his podcast, and then to build a platform, Uncut.fm, for other creators to do the same with ease.

In our conversation Carlos talked to me about

• The Creator Economy where creators build community and add unique value to that community;
• How podcasters can engage their community of listeners as shareholders;
• Why intention is the “new attention”.

Listen to the podcast to find out more

Seth Silvers, in episode 537 introduced us to Carlos.

Our guest in this episode is Matt Mueller who has over 20 years of experience in the retail & consumer packaged goods industry and has always been fascinated with one question; Why? This fascination led him to a role in corporate innovation helping him to bring structure, clarity & deep insights to the forefront. Spending thousands of hours in the homes of customers and shopping alongside them,

Matt has been able to unlock some of the biggest business challenges, creating great change for corporations to non-profits. Matt realized how difficult it was to innovate and used mindfulness to help better understand challenges and overcome obstacles. He is now a columnist for Innovation Leader, a top publishing company in the Innovation space, and is helping shed light on how others can innovate within their organizations. For the last 3 years, Matt has explored the intersection of Innovation & Mindfulness to help anyone create great change and has written a book called The Mindful Innovator. His book is due out in early 2023 and will provide anyone who wants to create change the tools they need to do it.

In our conversation, Matt talked to me about:

• how we can simplify innovation through mindfulness
• uncovering the real opportunity
• motivating others through a seatbelt moment

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the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, You Are What You Risk: The New Art and Science of Navigating an Uncertain World.

In our conversation Michele talked to me about

• the link between risk, opportunity and innovation;
• understanding your risk fingerprint and risk perception to help create ideal conditions for innovation;
• the many unconscious influences that affect our decisions in regards to risk.

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Our guest in this episode is Simon Robinson, the CEO (Worldwide) of Holonomics, co-founder of the Deep Tech Network, a Technology Magazine columnist, Harvard Business Review author and co-author of Deep Tech and the Amplified Organisation, Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks such as the New 4Ps and the Holonomic Circle. With three decades of experience in customer experience design, Simon is an internet pioneer and award-winning innovator, having co-founded British Telecom’s Genie Internet, the world’s first mobile internet portal, and contributing to the design and launch of the world’s first smart phones.

In our conversation Simon talked to me about

• Customer experience and employee experience based on values and value proposition;
• Elevated value propositions based on customer lived experiences;
• Strategy as a way of organizing conversations.

Listen to the podcast to find out more.

Mike Wittenstein in episode 532 introduced us to Simon.

Our guest in this episode is Bryan Rutberg, Founder and Principal of 3C Communications. Through speaking, training, and consulting, Bryan and his company help leaders and organizations turn customers into Lustomers™ - increasing profits, referrals, and other key metrics.

Bryan combines his passion for language, 20+ years with HP, McKinsey & Company, and Microsoft, and 11 years consulting to drive results. Bryan and his team work together with clients to find the right words that will reach their customers intellectually and emotionally, build their team’s communications skills. Bryan’s team also show their customers how to apply the same principles to build great relationships with employees, partners, investors, donors, and volunteers.

In our conversation Bryan talked to me about

• The inter-relationship between love and profit in business and the customer lifetime value equation;
• Treating customer service as a privilege;
• Becoming a customer-centric storytelling organization.

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Our guest in this episode is Christy Maxfield, the founder of Purpose First Advisors. She specializes in helping business owners become more confident, capable and resourceful. Christy helps growth-focused business owners build sustainably profitable businesses. Purpose First Advisors believe that building a business should be a bold adventure that creates happiness and prosperity for individuals, families, and communities. Their mission is to help people and communities build generational wealth (close gender and race wealth gaps) through entrepreneurship.

In our conversation Christy talked to me about

• Cultivating empathy and curiosity as a way to build strong relationships and understand our customers;
• The power of our personal story to inspire others and
• How to bring the values and culture of an organization to life and sustain them.

Listen to the podcast to find out more.

Tom Ruwitch in episode 483 introduced us to Christy.

Our guest in this episode is Jeremy Pope of Sales Call Overhaul. Jeremy is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He’s been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he and his team at The Engine Room help build high ticket sales departments and help smaller business owners repair broken sales methods.

In our conversation Jeremy talked to me about

• High performance kindness as the core of a healthy mindset and culture
• How givers that are stuck in a takers process can revert to their natural behaviour and values
• Building trust through transparency and humanity in conversations

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Our guest in this episode is Dr Victor Manzo, a former practicing certified pediatric chiropractor who is now a business mindset coach, 3x book author, podcaster and speaker. Vic brings a unique perspective to how we can lead more fulfilled and soul-filled lives through understanding basic truths of one's mind, and how we can truly have your cake and eat it too. Vic has taken his studies of holistic/pediatric chiropractor, energy medicine practitioner, Reiki master/trainer and implemented them into his business mindset coaching.

In our conversation Vic talked to me about

• How to avoid burnout by focusing on who we are being more than what we are doing.
• Shifting our mindset from scarcity to abundance.
• Understanding our uniqueness and our gifts.

Listen to the podcast to find out more.