Innova.buzz

Our guest in this episode is Mike Wittenstein, the founder and managing partner at Storyminers. Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. His robust story-driven process helps bring clarity to their stories, strategic plans, brands, reorganizations, customer experiences, and game plans.

In our conversation Mike talked to me about

• Telling engaging stories in a way that places the customer at the centre
• Conscious capitalism, adaptive enterprise, regenerative agriculture and making decisions to benefit all
• Customer experience journey mapping with sketches

Jess Dewell in episode 511 introduced us to Mike.

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Our guest in this episode is Amit Lakhwani, of Global Vision Technology, a marketing company focused on driving growth through core principles of innovation and AppuSocial, a social media scheduler for authentic engagement. AppuSocial can save 10+ hours of time for any Small Business Owner or Social Media Manager

In our conversation Amit talked to me about

Best practice tips for social media marketing

How to stand out by early adoption of new features

Ways to improve engagement on your social media posts

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Our guest in this episode is Farzad Rashidi, the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic.

In our conversation Farzad talked to me about

• Building backlinks through partnerships and adding value
• Using technology to personalize outreach and begin relationships
• How to earn PR mentions in publications

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Our guest in this episode is John Rossman, the author of The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners. John is an expert leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era. One of the leading innovation speakers, John delivers practical techniques and strategies the audience can apply in their business. John advises leaders on strategy, leadership and digital transformation. John was an executive at Amazon.com where he played a key role in launching the Amazon marketplace business as the Director of Merchant Integration, and went on to have responsibilities for the enterprise business at Amazon. John is also an active blog and publishes a weekly newsletter titled The Digital Leader Newsletter on Substack.

In our conversation John talked to me about

• The Amazon Leadership Principles and the unique corporate culture of Amazon
• What obsessing over the customer looks like
• Digital Transformation in today’s world

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Our guest in this episode is Roy Osing, a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.

As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.

He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series "BE DiFFERENT or be dead."

In our conversation Roy talked to me about

• Strategic game planning focused on execution
• Hiring for culture via his Goosebump method
• Differentiating yourself through “only” rather than “best”

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Our guest in this episode is Tim Redmond, CEO of Redmond Growth Consulting, an organization designed to help you grow your profits, grow your business and grow your life through Tim’s innovative coaching process. With his extensive business experience, Tim and his team will bring you through a process to significantly develop your marketing, lead generation, closure rates, cash flow, leadership, decision-making, team-building skills. He is the accountability partner who will keep you focused on your highest and best use. You and your profits will grow and your business will be a powerful venue to live your purpose.

In our conversation Tim talked to me about

• Redefining wealth as a creative process of building value by serving other people
• Your business should be serving you and you do that by serving your client and employees
• Leadership begins by leading yourself. It’s a moment by moment management of your emotional state.

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Our guest in this episode is Rita Roushdy, an international award winning money mindset expert and business coach who works with high level women in business, specialising in uncovering unconscious limiting beliefs and supporting them in becoming a powerful magnet for wealth in all areas of their lives.

In our conversation Rita talked to me about

• Being aware of our environment and our feelings in response - owning those feelings
• How we can upgrade our self-worth
• Our financial thermostat

Lynn Howard in episode 467 introduced us to Rita.

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Our guest in this episode is Genein Letford, Founder and Chief Creative Officer of CAFFE Strategies, LLC. Genein is a national thought leader and creator of the concept of ‘Intercultural Creativity®’. Her 7 Gems of Intercultural Creativity is a leading framework that encourages corporations in their diversity and inclusion development while developing critical cognitive tools for creative thinking. Genein believes creative thinking thrives best in an inclusive environment and she is often called ‘America’s Creative Coach’ for her work in reigniting intercultural creativity within our workforce.

In our conversation Genein talked to me about

• How we are all creative and should keep reminding ourselves of that;
• How we can connect to the creative arts to enhance our Intercultural Creativity;
• Always being curious.

Cait Donovan in episode 512 introduced us to Genein.

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Our guest in this episode is Matt Garman, the CEO and Founder of Sales Plus Profit, a successful sales consultancy, that helps businesses achieve their true potential by implementing his Sustainable Sales System©. Matt is also the creator of Sales Enabla; the first dynamic sales playbook and author of “Learning the Ropes: Achieving Sustainable Sales Performance Regardless of Changes in Personnel”.

SalesEnabla is a SaaS product that allows individuals to systemise their sales function and be less reliant on potentially transient salespeople who come and go. It allows companies to consolidate their sales knowledge, reinforce sales best practice and elevate their sales.

In our conversation Matt talked to me about

• Why the average time a sales person stays with a company is only 19 months
• Creating consistency, sustainability and continued success in your sales through a defined playbook
• Balancing process and systems with human connection and individual contribution

Mel Blackmore in episode 489 introduced us to Matt.

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Our guest in this episode is Erica Holthausen, the founder of Catchline Communications, a collective of writers and editors partnering with consultants and business coaches to position them as sought-after experts. She coaches her clients through the process of writing, editing, pitching, and publishing high-quality, original articles. Her clients have by-lines in some of the most prestigious industry trade journals and business magazines, including Inc., Entrepreneur, Fast Company, Thrive Global, and EHS Today.

A contributing writer whose work appears in Coastal Home, USGBC+ Magazine, Traditional Building, and Period Homes, Erica is also a freelance editor for several association publications. She is currently working on a collection of essays and grappling with a novel.

In our conversation Erica talked to me about

• How writing articles starts with knowing why you are doing that and who your audience is
• How questions and conversations lead to great article topics
• Being really clear about what we want to be known for

Jason Van Orden (episode 275) and Michael Roderick (episode 328) introduced us to Erica.

Listen to the podcast to find out more.